The Promotion on the Cervical Cancer Screening Among Risk Wonen by Applying Soclal Marketing Theory tha Rong Subdistrict Wichianburi District Phetchabun Province

  • Juntra Timweing นักศึกษา หลักสูตรสาธารณสุขศาสตรมหาบัณฑิต สาขาวิชาการพัฒนาสุขภาพชุมชน คณะสาธารณสุขศาสตร์ มหาวิทยาลัยราชภัฏนครราชสีมา
  • Tanida Phatisena รองศาสตราจารย์ ผู้อำนวยการสถาบันวิจัยและพัฒนา มหาวิทยาลัยราชภัฏนครราชสีมา
Keywords: Promotion, Social marketing


This research aims to promote the screening of women at risk of cervical cancer by the theory of social marketing Wichian Buri District Hospital. Phetchabun Province, 88 samples were selected by model. Since the group had been screened for cervical cancer is minimal. Data were collected using questionnaires and focus groups. Data were analyzed using descriptive statistics, Paired t-test and analysis explaining include knowledge and attitudes to screening for cervical cancer before and after the promotional screening for cervical cancer. The study indicated that Women's groups have the knowledge about cervical cancer and the attitude of screening for cervical cancer better. Before the development of statistical significance at the 0.05 level, and women at risk to get screened for cervical cancer increased by 100 percent.


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