การศึกษาและพัฒนาผลิตภัณฑ์เซรามิก โดยใช้รูปแบบอัตลักษณ์ของจังหวัดลำปาง

Abstract

The purposes of this dissertation were to design ceramic products by using the identity of Lamapng province that have beautiful, practical and can be produce in the industry and study the customers’ satisfaction of new ceramic product. The sampled groups were 100 tourists of Indra Outlet, Lampang province by Non-Probability Sampling and Simple Random Sampling. The result of the studies were that the ceramic products properly design by using the identity of Lampang mean 4.48 was very agreed, can be produce in the industry mean 4.22 was very agreed, clarity in the beauty of the materials used mean 4.08 was very agreed, materials for the decoration and material components together seamlessly mean 4.02 was very agreed, can be used practically on a daily basis mean 4.66 was most agreed, use local materials used to produce properly mean 4.38 was very agreed and shapes sizes and colors are beautiful be used mean 4.56 was most agreed.