การจัดการการผลิตและการตลาดพริกสดของเกษตรกร ตำบลแหลมทอง อำเภอภักดีชุมพล จังหวัดชัยภูมิ (Production Management and the Marketing of Fresh Chili of Farmers at Tambon Lamthong, Phakdeechumphon District, Chaiyaphum)

Abstract

The objective of this research was to aimed at investigating the management of production, the capital and the reward, the marketing of fresh chili farmers, problems, obstacles, and recommendations of these fresh chili farmers were also studied. The informants included 75 fresh chili farmers and 10 merchant. information of the production years 2008 and 2009. in Tambon Lamthong, Phakdeechumphon District, Chaiyaphum. Include: I) Reviewed of the theory and research, II) Base data of agriculturist group and merchant, III) Fix people group and the sample, IV) Build the questionnaire, V) Collect the data, VI) Analyses. The results of the study founded that most chili famers have high average cost of chili cropping for labor 42.36% and inventory 41.17% of cost. Average cost 18.69 Bath/kg. Net profit 9.99 Bath/kg and Market cost different of level merchant. The most market shared is local merchant 65.85%.