Factors Influencing Intercity Bus Travel During the COVID-19 Pandemic
Keywords:
Public bus, Health belief model, COVID-19 PandemicAbstract
The objective of this study is to examine factors that influence intercity travel by public bus during COVID-19 pandemic by applying Health Belief Model (HBM). Researchers surveyed the attitude toward an intercity travel by public bus among 275 students of Faculty of Engineering, Khon Kaen University through an online questionnaire. Multiple Indicators and Multiple Causes Structural Equation Model (MIMIC SEM model) was applied to analyze the data. Results revealed that cues to action, perceived barriers, and self-efficacy have a significant influence on intercity travel by public bus during COVID-19 pandemic. The findings would be recommended to determine measures for intercity public bus service in the future when the pandemic occurs.
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