Factors Associated with the Food Safety Management for Consumer of the Traditional Cuisine in Chiang Rai, Thailand
Keywords:
Food Contamination, Prevention Food Sanitation, Safety Traditional CuisineAbstract
The objective of this study is to study factors associated with the food safety management for consumer of the traditional cuisine in Chiang Rai, Thailand. The cross-sectional study was conducted, and four independent factors were carried out including the 1) demographic factors, 2) food safety management in the whole sell factors, 3) food safety management in the traditional cuisine restaurant factors, and 4) communication factors; meanwhile, the dependent factor was the food safety management for consumers. The questionnaire was designed to collect information from 306 sample sizes. The methods for data analysis were the descriptive statistics (frequency, percentage, and mean), and the inferential statistics (t-test and One-way ANOVA). The results demonstrate that the demographic factors were not related to the food safety management for consumers. By contrast, food safety management in the whole sell factors, food safety management in the traditional cuisine restaurant factors, and communication factors were associated with the food safety management for consumers of the traditional cuisine at the 0.05 of the significant level. Therefore, the relevant sectors should apply these factors to create the food safety management guidelines for traditional cuisine to wildly encourage the consumer and traveler’s health and the economic growth in the Chiang Rai, Thailand.
References
McSwane D, Rue NR, Linton RE. Essentials of food safety and sanitation. 4th ed. New Jersey: Pearson Education; 2005.
World Health Organization. Food safety. [Internet]. 2022 [cited 2024 Feb 26]. Available from: https://www.who.int/news-room/fact-sheets/detail/food-safety
Centers for Disease Control and Prevention. Food insecurity trajectories in the US during the first year of the COVID-19 pandemic. [Internet]. 2023 [cited 2024 May 24]. Available from: https://www.cdc.gov/pcd/issues/2023/22_0212.htm
Woraprayote W, Janyaphisan T, Adunphatcharaphon S, Sonhom N, Showpanish K, Rumjuankiat K, Visessanguan W, et al. Bacteriocinogenic lactic acid bacteria from Thai fermented foods: Potential food applications. Food Bioscience. 2023;52:102385. doi: https://doi.org/10.1016/j.fbio.2023.102385
United Nations World Tourism Organization. Tourism direct GDP as a proportion of total GDP. [Internet]. 2023 [cited 2024 Mar 8]. Available from: https://www.unwto.org/tourism-statistics/economic-contribution-SDG
Thongmee O, Rodhetbhai C, Siltragool W. Lanna cuisine: The cultural management strategy for the creative economy development. Silpakorn University Journal of Social Sciences, Humanities, and Arts. 2015;15(3):105-19.
MFU Learning Resources and Educational Media Centre. Chiang Rai local information. [Internet]. 2023 [cited 2024 May 24]. Available from: https://sites.google.com/mfu.ac.th/chiangrai/
Department of Disease Control. Annual epidemiological surveillance report 2021. Nonthaburi: Department of Disease Control; 2021.
Keawdounglek V. Assessment of food hazards in local restaurants in Chiang Rai, Thailand. Journal of Current Science and Technology. 2019;9(1):17-28. [Internet]. Available from: https://ph04.tci-thaijo.org/index.php/JCST/article/view/454
National Health Security Office. The National Health Security Committee's announcement regarding the standards for the administration and operation of the National Health Security Fund. [Internet]. 2018 [cited 2024 Mar 23]. Available from: https://www.nhso.go.th/files/userfiles/file/2017/005/N008.pdf
Brain R. The local food movement: Definitions, benefits & resources. [Internet]. 2012 [cited 2024 May 24]. Available from: https://digitalcommons.usu.edu/cgi/viewcontent.cgi?article=2693&context=extension_curall
Kesmodel US. Cross-sectional studies – what are they good for? Acta Obstetricia et Gynecologica Scandinavica. 2018;97(4):388-393. doi: https://doi.org/10.1111/aogs.13331
Ratana P. Lan Na and Manipur kingdoms: Their histories and gender roles. Journal of Arts and Thai Studies. 2024;46(1). [Internet]. Available from: https://so08.tci-thaijo.org/index.php/artssu/article/view/2549/2412
Keawdounglek V, Siriratruengsuk W, Hongtong A. Feasibility analysis of a food safety standard for a local dessert company in Chiang Rai, Thailand: A case study of sticky rice in coconut shell. Suranaree Journal of Science and Technology. 2023;30(5):020023(1-8). doi: https://doi.org/10.55766/sujst-2023-05-e0144
Brauge T, Mougin J, Ells T, Midelet G. Sources and contamination routes of seafood with human pathogenic Vibrio spp.: A farm-to-fork approach. Comprehensive Reviews in Food Science and Food Safety. 2024;23:e13283. doi: https://doi.org/10.1111/1541-4337.13283
Ssubi JA, Mukisa IM, Muyanja CK. Knowledge, attitudes and practices of fresh Nile perch value chain handlers towards food safety requirements in Uganda. Heliyon. 2024;10(10):e31432. doi: https://doi.org/10.1016/j.heliyon.2024.e31432
Iqbal MW, Malik AI, Ramzan MB, Memon MS, Mari SI, Habib MS. Consumer response to adjustable price and shelf-life of fresh food products under effective preservation policy. Computers & Industrial Engineering. 2024;188:e109897. doi: https://doi.org/10.1016/j.cie.2024.109897
Niu L, Wu L. Study on key factors influencing coordination effectiveness of food safety coordinating body: Lessons from the Chinese context. Foods. 2024;13(2):289. doi: https://doi.org/10.3390/foods13020289
Zhou G, Ali S. Street food consumer behavior decoded: Analyzing decision-making styles, risk factors and the influential power of social media celebrities. British Food Journal. 2024;126(4):1781-1805. doi: https://doi.org/10.1108/BFJ-07-2023-0654
Naumova EN. Tipping points, still-points, and missing points in the public health agenda for climate change, food safety and food security. Journal of Public Health Policy. 2024;45:1-7. doi: https://doi.org/10.1057/s41271-023-00460-3
Lee CS, Chen YC, Chiang MC. Unforgettable food experiences: A model for constructing rural tourism cooking experience classrooms. Quality and Quantity. 2024;58:1-14. doi: https://doi.org/10.1007/s11135-024-01903-z
Kumar R. Research methodology: A step-by-step guide for beginners. Los Angeles: SAGE Publications; 2014.
Check J, Schutt RK. Research methods in education. London: SAGE Publications; 2012.
Heinrich-Heine-Universität Düsseldorf. G*Power 3.1 manual.
Daniel WW, Cross CL. Biostatistics: Basic concepts and methodology for the health sciences. 10th ed. New Jersey: John Wiley & Sons; 2014.
Keawdounglek V, Siriratruengsuk W, Fakkaew K, Sudsandee S, Laor P. The effectiveness of GMPs for food hazards control in Mae Fah Luang University, Thailand. Suranaree Journal of Science and Technology. 2021;28(6):070027(1-7).
Department of Health. Manual of healthy market. [Internet]. 2021 [cited 2024 Mar 23]. Available from: https://foodsan.anamai.moph.go.th/th/handbook/3216#wow-book/3
Food and Agriculture Organization of the United Nations. A scheme and training manual on good agricultural practice for fruits and vegetables. [Internet]. 2016 [cited 2024 Mar 21]. Available from: https://www.fao.org/3/i6677e/i6677e.pdf
Sakarin W. Development of management model on food safety hospitals management, Songkhla Province. Research and Development Health System Journal. 2022;15(1):226-40.
Thailand Convention and Exhibition Bureau. Soft power: The power of creativity to build the Thai economy. [Internet]. 2022 [cited 2024 May 26]. Available from: https://www.businesseventsthailand.com/en/press-media/news-press-release/detail/1461-soft-power-the-power-of-creativity-to-build-the-thai-economy
Creative Economy Agency. Soft power: The driving force of creative economy. [Internet]. [cited 2024 May 26]. Available from: https://www.cea.or.th/en/single-softpower/cea-soft-power
Downloads
Published
Issue
Section
License
Copyright (c) 2025 KKU Research Journal (Graduate Studies)

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.