PECHARAKONG, K. The factors that influence building a Thai global brand: A demonstration of a mixed methods approach. Interdisciplinary Research Review, [S. l.], v. 11, n. 6, p. 1–7, 2017. DOI: 10.14456/jtir.2016.26. Disponível em: https://ph02.tci-thaijo.org/index.php/jtir/article/view/71597. Acesso em: 5 may. 2024.