The Factors Affecting the Business Model
Article Sidebar
Main Article Content
Abstract
Digital technology is the key to affects economic and social development in all sectors. Organizations must recognize the importance of changing the existing business model by reforming with digital innovation. Therefore, the business model in the digital context is a tool to create new products and innovations and new service. This research aims to study various factors with a conceptual framework that cover important parts of the business consist of value propositions, stakeholders, channels, customer relationships, key resources, key activities, key partnerships, cost structure, revenue streams, and sustainability. The researcher used the survey method to distribute the questionnaire to the target group who experts in new product development and innovation by surveying public and private organizations in Thailand. The researcher used the method of analyzing the level of opinion, the Five-Point Likert Scale. Additionally, this research used descriptive statistic and multiple regression for analyzing the data which the significance level of 0.05 by using SPSS Version 24. The results of the study, hypothesis testing has revealed significant factors which have a positive effect. The result from the study, researchers found that key partnerships are the most affecting the business model followed by sustainability, stakeholders and revenue streams respectively.
Article Details
Copyright @2021 Engineering Transactions
Faculty of Engineering and Technology
Mahanakorn University of Technology
References
Ministry of Information and Communication Technology, 2016, Digital Development Plan for Economy and Society, No. 1, Bangkok, Page 2.
Department of Business Development, 2561, Business Registration and Electronic Service, Department of Business Development [Online], Available: www.dbd.go.th [5 January 2562].
Kalaya Wanichbancha, 2561, SPSS for Windows use in data analysis, Chulalongkorn University Book Center, Bangkok.
Electronic Transactions Development Agency, 2018, E-commerce value in Thailand 2017 and forecast for 2018 [Online], Available: https://www.etda.or.th/app/webroot/content_files/13/files/20190131_Day3_CEO_V09.02.pdf [5 April 2562].
Office of the Secretary of the National Strategy Committee And the Office of the Economic and Social Development Board, 2561-2580, 20 years national strategy [Online], Available: https://www.nesdb.go.th/download/document/SAC/NS_SumPlanOct2018.pdf [5 April 2019] .
Office of the Public Sector Development Commission, 2561, List of government agencies, public organizations, independent organizations, state enterprises [Online], Available: https://www.data.go.th/DatasetDetail.aspx?id=9a353d99-b640-4448-a4c2-471767d37211 [5 มกราคม 2562].
Bhattacharya, A., Reeves, M., Lang, N., and Augustinraj R., 2017, New Business Models for a New Global Landscape, The Boston Consulting Group, Boston, pp. 2-3.
Elkington, J., 1997, The Triple Bottom Line [Online], Available: http://www.johnelkington.com/archive/TBL-elkington-chapter.pdf [5 มกราคม 2562].
Leon, Z.J., Shaokun, F., and Jiaqi, Y., 2016, “Overview of business innovations and research opportunities in blockchain and introduction to the special issue”, Financial Innovation, Vol. 16, No. 1, pp. 1-4.
Mahadevan, B., 2002, “A Framework for Business Model Innovation”, Indian Institute of Management Bangalore, India, pp.1-6.
Maury, A., 2010, “Lean Canvas”, Running Lean, O’Reilly Media, Inc, Sebastopol, pp. 44-73.
Osterwalder, A., 2009, “Business Model Canvas”, Business Model Generation, Modderman Drukwerk, Natherlands, pp. 22-41.
Tapscott, D., 1995, “New Business Model”, The Digital Economy, Mc Graw Hill Education, New York, pp. 97-104.
Tapscott, D., 1995, “แนวคิดเศรษฐกิจยุคใหม่, องค์กรแบบใหม่, เทคโนโลยีใหม่กับ 12 ปัจจัยหลักแห่งองค์กร”, The Digital Economy, (แปลโดย พรศักดิ์ อุรัจฉัทชัยรัตน์), Mc Graw Hill Education, New York, pp. 73-95.
Lindgardt, Z., Reeves, M., Stalk, G., and Deimler, M., 2009, Business Model Innovation When the Game Gets Tough Change the Game, The Boston Consulting Group, Boston, pp. 1-3.