Factors influencing customers’ adoption of digital banking in Thailand
Article Sidebar
Main Article Content
Abstract
Nowadays, Digital Economy is under the implementation worldwide of which the key driver is the internet. Then, the internet becomes another part of our life. The internet users are continuously growth every year. This technology helps people to connect every daily activity anywhere and anytime including banking service. This is a quantitative research to discover the factors which are influencing the adoption of digital banking or Internet Banking in the other word. The study used the survey method to gather information from respondents in the form of questionnaire. All the questions shown in the questionnaire are based on the objective of this study. The sample size is 400 respondents. The Five-Point Likert Scale is used as the indicator for measuring the level of satisfaction. Additionally, this research used Statistical Package for the Social Sciences (SPSS) version 17.0 as the statistical instrument in order to analyze the collected data. Descriptive statistic, Pearson’s correlation coefficient and multiple regression analysis are used in the data analysis. The result from hypothesis testing has revealed that performance expectancy, effort expectancy, social influence and facilitating condition have positive affect with the intention to use Digital banking through the internet across three branches of commercial bank in Bangkok, Thailand.
Article Details
Copyright @2021 Engineering Transactions
Faculty of Engineering and Technology
Mahanakorn University of Technology
References
Ministry of Information and Communication Technology, Thailand Information and Communication Technology Policy Framework (2011-2020), Thailand, 2011, pp. 41-51.
Network Electronics and Computer Technology Center, Internet Information Research Network Technology Lab [Online], Available: http://internet.nectec.or.th/webstats/ home.iir?Sec=home [2014, September 24].
Thulani D. et al., “Adoption and Use of Internet Banking in Zimbabwe: An Exploratory Study”, Journal of Internet Banking and Commerce, April 2009, Vol. 14, no.1.
Malik, A., “Modeling the antecedents of internet banking service adoption Structural Equation Modeling approach”. Journal of Internet Banking and Commerce, JIBC2011, 2011, Vol,16, no.1.
Bank of Thailand, Bank of Thailand [Online], Available: http://www.bot.or.th/ ENGLISH/STATISTICS/Pages/index1.aspx [2014, September 30].
hansaitong V., Siam Intelligence Unit [Online], Available: http://www.siamintelligence.com/pridiyathorn-with-digital-economy/ [2014, December 2].
Tan, M., and Teo, T.S.H.,” Factors influencing the adoption of Internet banking”, Journal of the Association for information Systems, 2000, Vol. 1 No. 5, pp. 1-42.
Sathye, Milind, “Adoption of Internet banking by Australian consumers: an empirical investigation”, The International Journal of Bank Marketing, 1999, Vol. 17, Issue. 7, pp. 324-334.
Riquelme, H. and R. E. Rios, “The moderating effect of gender in the adoption of mobile banking”, International Journal of Bank Marketing, 2010, Vol. 28, No. 5: pp. 328-341.
Jayawardhena, C., and Foley, P., “Changes in the banking sector: the case of internet banking in the UK”. Internet Research: Electronic Networking Applications and Policy, 2000, Vol. 10 No. 1, pp. 19-30.
Chou, D., & Chou, A.Y., “A Guide to the Internet Revolution in Banking”, Information Systems Management, 2000, 17(2), 51-57.
Tuchila, R. (2000). “Services bancare prin Internet, E-Finance Romania”. Journal of e-business and Information Technology, 2000, p. 231-130.
Viswanath Venkatesh, Michael G. Morris, Gordon B. Davis, Fred D. Davis, “User Acceptance of Information Technology: Toward a Unified View”, MIS Quarterly, 2003, Vol. 27, No. 3, pp. 425-478.
Troy Devon Thomas, Lenandlar Singh and Kemuel Gaffar, “The utility of the UTAUT model in explaining mobile learning adoption in higher education in Guyana”, International Journal of Education and Development using Information and Communication Technology (IJEDICT), 2013, Vol. 9, Issue. 3, pp. 71-85.
Yeoh Sok Foon, Benjamin Chan Yin Fah, “Internet Banking Adoption in Kuala Lumpur: An Application of UTAUT Model”, International Journal of Business and Management, 2011, Vol. 6, No. 4, pp. 161-167.
Shumaila Y. Yousafzai, “A literature review of theoretical models of Internet banking adoption at the individual level”, Journal of Financial Services Marketing, 2012, Vol. 17, No. 3, pp. 215-226.
Chen, Yu-Hui and Barnes, S., “Initial trust and online buyer behavior”, Industrial Management & Data Systems, 2007, Vol.107(1), 21-36.
Calisir, F. and C.A. Gumussoy, “Internet Banking Versus Other Banking Channels: Young Consumers’ View”. International Journal of Information Management, 2008, Vol. 28, No: 3, pp. 215-221.
Arumugam Raman & Yahya Don, “Preservice Teachers’ Acceptance of Learning Management Software: An Application of the UTAUT2 Model”, International Education Studies, 2013, Vol. 6, No. 7, pp.157-164.
Arne Floh and Horst Treiblmaier, “WHAT KEEPS THE E-BANKING CUSTOMER LOYAL? A MULTIGROUP ANALYSIS OF THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON E-LOYALTY IN THE FINANCIAL SERVICE INDUSTRY”, Journal of Electronic Commerce Research, 2006, VOL 7, NO.2, 2006, pp.97-110.
Ajzen, I., “The theory of planned behavior”, Organizational Behavior and Human Decision Processes, 1991, 50(2), pp. 179-211.
Moore, G. C. and I. Benbasat, “Development of an instrument to measure the perceptions of adopting an information technology innovation” Information Systems Research, 1991, Vol 2 No 3, pp 173-191.
Taylor, S., and Todd, P. A., “Assessing IT Usage: The Role of Prior Experience”, MIS Quarterly, 1995a, (19:2), pp. 561-570.
Karjaluoto, H., Mattila, M., and Pento, T., “Factors underlying attitude formation towards online banking in Finland”, International Journal of Bank Marketing, (2002, Vol. 20 No. 6, pp. 261-72.
Spears, N. & Singh, S. N., “Measuring attitude toward the brand and purchase intentions”, Journal of Current Issues and Research in Advertising, 2004, 26(2), 53-66.
Kim, S. S., and Malhotra, N. K., “A Longitudinal Model of Continued IS Use: An Integrative View of Four Mechanisms Underlying Post-Adoption Phenomena”, Management Science (51:5), 2005, pp. 741-755.
Venkatesh, V. & Zhang, X., “The Unified Theory of Acceptance and Use of Technology: U.S. vs. China”, Journal of Global Information Technology Management, 2010, 13 (1), pp. 5-27.
Ali, A. S., & Khalil, M. N., “Influencing factors on behavioural intention to adopt internet banking service”. World Applied Sciences Journal, 2013, 22(11), 1652–1656.
Homburg, C., & Giering, A., “Personal characteristics as moderators of the relationship between customer satisfaction and loyalty”, Psychology and Marketing, 2001, 18(1), 43–66.
Yee Yen Yuen, User Acceptance of Internet Banking Services: A Comparative Study, Doctor of Philosophy, Faculty of Business and Law, Multimedia University, 2010.
Network Electronics and Computer Technology Center, Internet Information Research Network Technology Lab [Online], Available: http://internet.nectec.or.th/webstats/home.iir?Sec=home [2014, September 24].