Main Article Content
Kansei engineering, sometimes referred to as ‘affective engineering’, is the foremost product development methodology by translating customer’s psychological feeling and needs on this product into product’s design parameters. This process allows you to model customer’s instantaneous feeling and emotions for ensuring your product or service evokes desirable customer’s emotional responses. It was developed in Japan in the early of 1970s and now is widely spread among Japanese companies. In the early of 2000s, it has been new departures for Kansei engineering that is in the applied science, psychology and neural sciences. In this paper, the Kansei engineering is discussed in the various topics in Japanese lifestyle such as business and multimedia information processing. The authors took a general view of them in relation to knowledge based on engineering from the view points of the own authors.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright @2021 Engineering Transactions
Faculty of Engineering and Technology
Mahanakorn University of Technology
S. Nagasawa, “Kansei and Business”, Kansei Engineering International: International Journal of Kansei Engineering, vol. 3, No. 3, pp. 3-12, 2002.
Y. Shimizu, T. Sadoyama, M. Kamijo, S. Hosoya, M. Otani, K. Yokoi, Y. Horiba, M. Takatera, M. Honywood and S. Inui, “On-demand production systems of apparel on basis of Kansei Engineering”, International Journal of Clothing Science and Technology, vol. 16, pp. 32-42, 2004.
[Online]. Available: http://www.jske.org
M. Nagamachi, “Workshop 2 on Kansei Engineering”, in Proceedings of International Conference on Affective Human Factors Design, Singapore, 2001.
S. Lee, A. Harada and P.J. Stappers, “Pleasure with Products: Design based Kansei”, Pleasure with Products: Beyond usabitlity, W. Green and P. Jordan (eds.), Taylor & Francis, London, pp. 219-229, 2002.
S. Schütte, “Engineering Emotional Values in Product Design: Kasei Engineering in Development”, Ph.D. dissertation, Department of Mechanical Engineering, Linköpings Universitet, Linköping, Sweden, 2005.
K.Yamamoto, “Japans Automotive Industry: It’s Strength”, Special Lectures by Top Management, Faculty of Business Administration, Asia University, Tokyo, 1992.
Quality Technology and Management Group, University of Palermo, Kansei Engineering [Online]. Available: http://www. dtpm.unipa.it/QTM
Y. Soeta, T. Kitamoto, H. Hasegawa and M. Kasuga, “Subjective Evaluation of Comfortableness of Wet Cotton and Paper Hand Towels “Oshibori” ”, in Proceedings of Inter-national Workshop on Advanced Image Technology (IWAIT), pp. 154-157, January 2008.
Y. Soeta, T. Kitamoto, H. Hasegawa and M. Kasuga, “Study on Factors of Favorable Wet Cotton Hand Towels “Oshibori ”, Kansei Engineering International Journal, Journal of Japan Society of Kansei Engineering, vol. 11, no. 1, pp. 19-25, 2012.
M.Shigeo, “An Introduction to Pickles”, Japanese Food Newspaper Ltd., November 2000.
E. Endo, T. Ohba, M. Sato and M. Kasuga, “Image Impression Analyses of Pickles for Product Development based on Kansei Engineering”, Kansei Engineering International, Journal of Japan Society of Kansei Engineering, vol. 6, no. 1, pp. 39-44, 2006.
E. Endo, Y. Naeki, T. Ohba, M. Sato and M. Kasuga, “Impression Analysis of Goods Image and Its Applicationn Based on a View Point of KANSEI”, in Proceedings of International Workshop on Advanced Image Technology (IWAIT), Jeju, Korea, pp. 127-132, January 2005.
E. Endo, T. Ohba, M. Kumagai, M. Sato and M. Kasuga, “Proposol for Product Development Support System for Pickles based on Kansei Engineering”, Kansei Engineering International Journal, Journal of Japan Society of Kansei Engineering, vol. 7, no. 2, pp. 129-135, 2008.
M. Kasuga and M. Sato, “To Expanding Application Horizons of User Friendly Digital AV Contents on Kansei Engineering”, Invited paper, in Proceedings of International Display Workshops (IDW), Kyoto, Japan, vol. 11, pp. 1503-1506, December 2004.
“Digital Cinema System Specification V 5.1”, Digital Cinema Initiatives, LLC, March 31, 2005.
T. Mori, T. Shimizu, S. Yamane, M. Sato and M. Kasuga, “Kansei-based Investigation of Methods for Projection of Digital Content”, in Proceedings of IEEE Region 10 Conference (TENCON), Melbourne, Australia, November 2005.
M. Chae and J. Kim, “Do Size and Structure Matter to Mobile Users? A Empirical Study of the Effects of Screen Size, Information Structure and Task Complexity on User Activities with Standard Web Phones”, Behaviour & Information Technology, vol. 23, no. 3, pp. 165-181, 2004.
L.R. Duchnicky, A.P. Kolers, “Readability of Text Scrolled on Visual Display Terminals as a Function of Window Size”, Human Factors, vol. 25, no. 6, pp. 683-692, 1983.
Y.C. Chen, T. Ishikawa, T. Shirakawa, T. Eda, H. Oguro, S. Guo, M. Sato, M. Kasuga and M. Ayama, “Effects of Lightness Contrast and Image Size on Kansei Evaluation of Photographic Images”, in Proceedings of International Conference on Kansei Engineering and Emotion Research (KEER), Paris, France, pp. 1128-1138, March 2010.