The Development of the Souvenir Design and Package to Preserve Phranakhon Rajabhat University

Abstract

This research aimed to develop souvenir and package design to preserve Thai arts and culture. The design was used as a souvenir given on special occasions by Phranakhon Rajabhat University, such as outings and MOU protocol.

This study investigated historical background and context of the university, as well as identified concepts with the aim of formulating a product model. Then the sample group of 200 people including and constructed by the researcher. A questionnaire which was constructed by the researcher was employed to collect data. The statistics for data analysis were percentage, mean, and standard deviation.

The findings indicated as follows: (1) The sample group suggested that the university should have souvenirs embodying clear university symbol and representing its historical background. Moreover, it should be unique; however it is not necessary to be usable objects. In addition, its packaging should be tailor-made and the souvenir should not be available anywhere. Their ideas and needs led to a summary of four aspects lying in the important events from the past up to the present, which were later used as a framework for product development. This resulted in a design of a Kasalong flower, the flower of the university. Each petal of the flower has its own characteristic and meaning. The souvenir is made from ceramic. The top petal is crackle glazed and plated in gold color and has a motif on it. The package is made of brass and gold teakwood which were exfoliated and etched by laser. (2) The evaluation of satisfaction of product design and product package was demonstrated at a high level in both aspects.