Coexistence of Commercial and Orchard Lifestyles in Ladmayom Floating Market

Abstract

Market is part of socio-cultural memories that reflects the society, cultures and livelihoods of a community. The Ladmayom Market was created by a community leader. Efforts were made to sustain the existing orchard, to generate extra income among the villagers, and to maintain local lifestyles. As a result, the clean and beautiful canal became a tourist attraction. Ladmayom Market is separated into two parts, the community market and the tourist flea market. The flea market was established around original
community floating market, and its existence has both advantage, i.e., increasing the income of community; and disadvantage, i.e., sprawl development. This research study aimed to assess the successes and weaknesses of tourist flea market at Ladmayom Canal. It sought to find a prototype for other communities, so that they can adopt a process to improve their environments and increase their incomes. Questionnaires were used to collect merchant and customer data. Participatory process was used to hear the views of all stakeholders on direction and future of the market. The findings gathered from the participating stakeholders concluded that they would like to maintain the co-existence of market business with orchard lifestyles.