The Impact of Hotel Capabilities on Innovations
Keywords:
Hotel capabilities,, Internal capability, External capability, Service innovation, Organizational innovationAbstract
This article considers the investigation of hotel capabilities, both internal and external, which effect on innovations in Thai hotel industry. The data collection surveyed in Bangkok and popular destinations in Thailand. A 123 valid questionnaires have applied for data analysis. The multiple regression was conducted to examine the empirical model. Finding exposed a positive relationship between hotel capabilities and innovations. Nevertheless, management capability and information and knowledge capability have a negative effect on service innovation. The current study has only examined hotel capabilities in 4 dimensions. Internal capability consists of human capability and management capability. External capability consists of external collaboration capability and information and knowledge capability. More broadly, research is also needed to determine other capabilities which have a positive impact on hotel innovations. The higher level of hotel capabilities aims to improve service innovation and organizational innovation. The previous studies found that innovation helps to generate a sustainable competitive advantage. Hence, hotels should play attention on its capabilities improvement. This study is asserted the previous studies on the impact of internal and external capability on innovation, which is limited in service industry.
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เนื้อหาและข้อมูลที่ปรากฏในบทความที่ตีพิมพ์ในวารสารสถิติประยุกต์และเทคโนโลยีสารสนเทศถือเป็นความคิดเห็นส่วนบุคคลของผู้เขียนแต่ละท่าน ความผิดพลาดของข้อความและผลที่อาจเกิดจากนำข้อความเหล่านั้นไปใช้ผู้เขียนบทความจะเป็นผู้รับผิดชอบแต่เพียงผู้เดียว บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารถือเป็นลิขสิทธิ์ของวารสาร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรณ์จากวารสาร ก่อนเท่านั้น