Study of Factors Influencing Intention to Drive a Wrong-way of Motorcyclists
Keywords:
Wrong-way driving behavior, Motorcyclist, Psychological factorAbstract
The objective of this study is to study the factors influencing the intention and behavior of Wrong-Way Driving (WWD) of motorcyclists. This study developed the questionnaire by applying the Theory of Planned Behavior (TPB) to explore psychological direct factors relating to WWD. This study collected 416 samples and applied The Structure Equation Model (SEM) to analyze and determine factors significantly influencing the WWD intention. The study results found that attitude, subjective norm, and perceived behavior control influence significantly and positively to WWD intention and behavior. Therefore, to prevent the WWD behavior of motorcyclists, it should establish the measures to educate a positive attitude against WWD, especially education and attention by close and important persons of drivers and to enforce traffic law effectively.
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