ปัจจัยจิตวิทยาเชิงบวก และทักษะการเป็นผู้นำ ที่มีผลต่อการดำเนินงานคุ้มครองผู้บริโภคด้านสุขภาพ ของผู้รับผิดชอบงานคุ้มครองผู้บริโภคในโรงพยาบาลส่งเสริมสุขภาพตำบล จังหวัดอุดรธานี

Darunee  Teeramat; Surachai  Pimha; Piyaporn  Chapoowong

Authors

Darunee Teeramat Master of Public Health Student (Public Health Administration), Faculty of Public Health, Khon Kaen University
Surachai Pimha Lecturer, Division of Public Health Administration, Faculty of Public Health, Khon Kaen University
Piyaporn Chapoowong Master of Public Health Student (Public Health Administration), Faculty of Public Health, Khon Kaen University

Keywords:

Positive psychology factors, Leadership skills, Consumer protection operations

Abstract

This cross-sectional research study aimed to examine positive psychological factors and leadership skills affecting health consumer protection operations among consumer protection officers in Sub-district Health Promoting Hospitals, Udon Thani Province. The sample consisted of 126 consumer protection officers, selected from a total population of 206 individuals using simple random sampling. Quantitative data were collected using a researcher-developed questionnaire comprising five sections: personal characteristics, positive psychological factors, leadership skills, consumer protection operations, and problems, obstacles, and recommendations. The questionnaire's content validity was verified by a panel of experts. Data collection was conducted from October 17 to November 17, 2025, supplemented by in-depth interviews to support the quantitative findings. Descriptive and inferential statistics were applied, with a statistical significance level set at 0.05. The results revealed that the overall levels of positive psychological factors, leadership skills, and consumer protection operations were at a high level (x̄ =4.13, S.D.=0.43), (x̄ =4.16, S.D.=0.44), and (x̄ =3.87, S.D.=0.54), respectively. Furthermore, positive psychological factors and leadership skills collectively predicted consumer protection operations, accounting for 33.0% of the variance (R²= 0.330, p<.001). The hope dimension of positive psychological factors was a statistically significant predictor of consumer protection operations (B=0.402, 95% CI [0.210, 0.593], p<.001), as was the ethical leadership dimension of leadership skills (B=0.317, 95% CI [0.146, 0.488], p<.001). In conclusion, positive psychological factors and leadership skills were significant predictors of consumer protection performance among consumer protection officers in Sub-district Health Promoting Hospitals, Udon Thani Province.

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