The Tourism Promotion Application in Phetchabun Province with the Augmented Reality Technology

Abstract

          This research is a development of an application on the android operating system.                           Its purposes are (1) to develop an application with augmented reality technology to promote                   eco-tourism in Khao Kho district of Phetchabun province; and (2) to study the tourists’ satisfaction with this application with augmented reality technology to promote eco-tourism in Khao Kho district of Phetchabun province. The programs used to develop the application consisted of the Unity Program and the C# Program.   The research sample consisted of 385 Thai tourists visiting Mueang and Khao Kho districts in Phetchabun province.  The data collecting instrument was a questionnaire to assess satisfaction with the application with augmented reality technology to promote  eco-tourism in Khao Kho district of Phetchabun province.  It comprised three aspects: the content, the design and formatting, and the benefits of the application. The data were analyzed using the mean and standard deviation. The results of the study show that (1) when using the application, the users have to scan the markers by phone camera and then the videos promoting eco-tourism attractions will display in the form of augmented reality technology; and (2) regarding the users’ satisfaction, it is found that the overall level of the users’ satisfaction with the application with augmented reality technology to promote eco-tourism in Khao Kho district of Phetchabun province is high (= 4.44, S.D. = 0.61).