STUDY UNIQUENESS OF MARIGOLD FLOWERS TO DESIGN WOMEN'S BAGS ACCORDING TO THE CONCEPT OF CREATIVE ECONOMY

Abstract

This research aims 1) to study the characteristics and shapes of calendula used for the design of bags for women, 2) to design women's bag products based on marigold patterns, and 3) to evaluate the satisfaction of consumers with the product. Research methods to design bags from marigold patterns with a population group of women in Lat Krabang District, the population statistics, obtained from the house registration office level in Lat Krabang District, Bangkok, for the year 2023, were 16,123. The sample group comprises women from Lat Krabang District. Bangkok (Population Statistics from House Registration, Registration Office Level, Area, Lat Krabang District, Bangkok, 2023) with confidence of 95 percent by randomly sampling 35 people. The researcher studied the observed variables and measured the 5-level Likert rating scale for 10 questions, assessing the quality of the research instrument by considering the accuracy of the questionnaire in relation to the question and the objective. The research revealed that the level (=4.76; SD= 0.40) had the highest level of satisfaction, ranking from first to third in terms of product satisfaction. The second place is that the product has strength and durability at the level ( = 4.91; SD = 0.28), and the third place is that the product has bright colors that match the characteristics of the marigolds at the level ( = 4.71; SD = 0.45).