Business Analysis Recycle

Abstract

The objective of the study was (1) to analyze problems in marketing, labor, and safety. (2) to provide guidelines for the recycling business development. The research instruments obtained by sampling interview forms which collected data from recycling business operators From the interview the researcher found out that there are problems about marketing, labor and safety issues. The researcher is interested in studying the problems and obstacles in the operation in order to know the strengths, weaknesses, opportunities, and obstacles in the suggestion for the development of the recycling business by using the SWOT analysis creating a TOWS Matrix for the benefit of suggestions for development of recycle business.  

         Research findings were as follows that there are marketing problems is the issue of rising prices and competitors, labor shortage, and staff having resign frequently. For safety reasons, employees do not use safety equipment for protection and staff lack training and lack of monitoring of safety equipment. Matrix evaluation of internal factors, external strengths, weaknesses, opportunities, and obstacles can be calculated from the weight multiplied by the score equal to the gravitational score 2.95 and the external Factor Evaluation Matrix, with a weighted average score of 2.90 The results of the TOWS Matrix analysis of strengths are no shortage of goods due to a main wholesaler providing prices close to the middle price. The weakness is the staff lacked attention in safety. The opportunity is to buy some recycled materials that are cheaper than the market price and tend to expand the business in the future and the obstacle is that there are many competitors and lack of labor.