Application and Analysis of Color Information using Tourist Attraction Image Processing for Souvenir Packaging Design

Main Article Content

Kanakarn Ruxpaitoon
Kasem Thiptarajan
Thitiporn Lertrusdachakul

Abstract

Packaging is the external appearance that creates the first impression and stimulates the needs of customers. The beautiful packaging with unique and consistent design particularly for souvenir of tourism will assist in product recognition and attract customers’ attention to create the story and increase the product value. As the color has greatly affected the psychological perception, this research therefore proposes the color analysis by image processing and applies to the design of souvenir packaging to communicate the meaning and convey the emotions of embedded image of the tourist attraction. The design concept and recommended colors are obtained from the analysis of representative colors, color image scale and place information. The representative colors are based on k-means clustering and the investigation from an art expert. The packaging designs of plai balm, plai oil and aroma oil; souvenirs of famous tourist attraction in Thailand, are used as the case studies in this research. The proposed design integrates the concept extracted from the image color analysis of overall exterior architecture and color tone of harmonious meaning. The evaluation results show that most respondents are more interested in buying the proposed packaging designs than the original ones. The results of design evaluation in perception of embedded feeling, desire of purchase and the suitability of color usage are all in high levels. The comments and suggestions from respondents are introduced to improve for more perfect packaging design.

Downloads

Download data is not yet available.

Article Details

How to Cite
[1]
K. Ruxpaitoon, K. Thiptarajan, and T. Lertrusdachakul, “Application and Analysis of Color Information using Tourist Attraction Image Processing for Souvenir Packaging Design”, JIST, vol. 10, no. 1, pp. 48-58, Jun. 2020.
Section
Research Article: Soft Computing (Detail in Scope of Journal)

References

[1] Ministry of Tourism and Sports, “Tourism Economic Review,” mots.go.th, 2019. [Online]. Available: https://www.mots.go.th/download/article/article_20191025094442.pdf. [Accessed: Feb. 23, 2020].

[2] M. Ballé, D. Powell, and K, Yokozawa, “Monozukuri, Hitozukuri, Kotozukuri,” Planet Lean, 2019. [Online]. Available: https://planet-lean.com/monozukuri-hitozuku ri-kotozukuri/. [Accessed: Feb. 23, 2020].

[3] S. Kobayashi, “Color Image Scale,”. Kodansha, 1990.

[4] S. Kobayashi, “Colorist. Kodansha,” 1997.

[5] H. Nagumo, “New Color Image Chart,” Graphic-sha Publishing, 2016.

[6] H. Isami and A. Yasuoka, “A fundamental study on color image scale of bridge landscapes,” Journal of Applied Computing in Civil Engineering, vol. 12, pp. 21-32, 2003. [Online]. Available: https://www.jstage.jst.go.jp/article/ journalac2003/12/0/12_0_21/_pdf/-char/en. [Accessed : Feb. 23, 2020].

[7] Aomori Prefectural Government, “Aomori prefecture landscape color guide plan,” 2000. [Online]. Available: http://www.city.mutsu.lg.jp/index.cfm/38,1244,c,html/1673/shikisai-guideplan1.pdf. [Accessed: Feb. 23, 2020].

[8] Asahi Tostem Exterior Building Materials Co., Ltd., “Utilizing the image scale for color planning,” asahitostem.co.jp, [Online]. Available: https://www.asahi tostem.co.jp/product/bijoux/sheathing_sec023.php. [Accessed: Feb. 23, 2020].

[9] T. Kato, “Human media engineering,” indsys.chuo-u.ac.jp, [Online]. Available: http://www.indsys.chuo-u.ac.jp/~kato/HM/HM-1-handout.pdf. [Accessed: Feb. 23, 2020].

[10] K. Yamawaki and H. Shiizuka, “Characteristic extraction of music with color image scale,” Journal of Japan Society for Fuzzy Theory and Intelligent Informatics, vol. 17, no. 5, pp. 615-621, 2005. [Online]. Available: https://www.jstage.jst.go.jp/article/jsoft/17/5/17_KJ00003659690/_pdf. [Accessed: Feb. 23, 2020].

[11] S. Namba, “Improvement of recognizability of home appliance function sounds,” Toshiba Review, vol. 55, no. 7, 2000. [Online]. Available: https://www.toshiba.co.jp/ tech/review/2000/07/f03.pdf. [Accessed: Feb. 23, 2020].

[12] X-Rite, “ColorChecker Passport,” [Online]. Available: https://www.xrite.com/-/media/xrite/files/manuals_ and_userguides/c/o/colorcheckerpassport_user_manual_en.pdf. [Accessed: Feb. 23, 2020].

[13] S. Lloyd, “Least squares quantization in PCM,” IEEE Transactions on Information Theory, vol. 28, no. 2, pp. 129-137, March 1982.

[14] The MathWorks, Inc., “kmeans,” mathworks.com, [Online]. Available: https://www.mathworks.com/help/ stats/kmeans.html. [Accessed: Feb. 23, 2020].

[15] K. Ruxpaitoon and T. Lertrusdachakul, “Color analysis on the symbolic temple of king in Chakri dynasty of Thailand,” 2019 11th International Conference on Knowledge and Smart Technology (KST2019), Phuket, Thailand, Jan. 23-26, 2019, pp. 17-22.

[16] N. Otsu, “A threshold selection method from gray-level histograms,” IEEE Transactions on Systems, Man, and Cybernetics, vol. 9, no. 1, pp. 62-66, Jan. 1979