Emotional Color Pairing Design Approach Friendly for the Elderly
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Abstract
The population of elderly people in Thailand and the world has increased continuously. Collaboration in taking care of the elderly from various aspects will support their safety, happiness and quality of life. One of the problems that accompany physical deterioration and interfere with the elderly’s daily life is the difficulty in discerning. Color selection plays an important role in helping for better vision of object seeing, reducing accidents and also helping to communicate information with the elderly effectively. This research further develops colors that are associated with emotion from the “Color Image Scale” to test the paired color vision of the elderly. The results are analyzed with color data, such as contrast ratio, color difference and brightness difference. The explored color combination pairs are grouped by color tone and sorted by lightness, chroma and contrast ratio. The investigation recommends the color pairs that should be avoided and those that are friendly to the elderly. The research consequently presents a design approach of emotional color pairs that are friendly to the elderly for ease in digital media design and various applications.
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