A Confirmatory Factor Analysis of Lifestyle Components among Upper Secondary School Students in the Digital Era
Keywords:
Lifestyle, Generation Z, Digital Era, AIO Framework, Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), ThailandAbstract
In the rapidly evolving digital era, understanding the lifestyle patterns of Generation Z students has become essential for educators and policymakers. This quantitative study aimed to analyze both the exploratory and confirmatory factor structures of the lifestyle model among upper secondary school students in Thailand. The sample consisted of 500 Generation Z students selected through stratified random sampling. Data were collected using a questionnaire approved by the Human Research Ethics Committee, University of the Thai Chamber of Commerce (No. UTCCEC/Exemp106/2025). Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were employed to validate the model structure. The results revealed three lifestyle dimensions based on the AIO framework: (1) “Experiential and Social Attraction” (Activity), (2) “Sustainable and Self-Development Lifestyle” (Interest), and (3) “Lifelong Learning and Social Engagement Lifestyle” (Opinion). The model demonstrated an acceptable fit with the empirical data. The findings contribute to the theoretical development of digital-era lifestyle measurement and provide practical implications for educational institutions seeking to enhance student engagement in Thailand.
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