Thainess Capital Concept of Organic Agriculture Management towards Advancing Eco-agriculture: A Case Study of Muan Jai Natural Agriculture Community Enterprise of Chiang Dao, Chiang Mai Province

  • Cheewan Thongsodsang สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น
  • Porntepin Sooksaengprasit สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น
  • Rattanawadee Sangmalee สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น
Keywords: Thainess capital, Organic agriculture, Advancing eco-agriculture

Abstract

This research aimed to study the Thainess capital concept to use in organic agriculture management to advancing eco-agriculture. In order to know the problems and obstacles of organic agriculture management to advancing eco-agriculture of the Muan Jai natural agriculture community enterprise of Chiang Dao, Chiang Mai province. This research applies qualitative research methodology via in-depth interview and participant observation practical in a field as 1 month. The key informants were the leader of Muan Jai Entrepreneurs amount to 11 persons via purposive sampling. Moreover, the instrument for data collection was comprised: semi-structured interview form, recording of the details, photos, and voice conversation. Likewise, contents analysis and data synthesis by descriptive. The findings found Muan Jai entrepreneurs have a vision for organic agriculture on the natural way in Chiang Dao was consistent with Thai capital concepts. It’s able to pull on the traditional wisdom of agriculture to applying with technology. For development to the processing production and processing organic products with standard and appropriate with the environmental context in community. Furthermore, the finding of problems and barriers were the process of attitude adaptation and behavioral change towards organic agriculture. Organic activities designed. The product development and processing of organic products enhance the standard quality of products and create a great organic product image to sustain. Therefore, the guidelines for organizing organic agriculture and ways to reduce obstacles have been proposed in detail further.

Downloads

Download data is not yet available.

References

Department of National Parks, Wildlife and Plant Conservation. (2010). The natural study, learning about Warm Vegetation and Sub-alpine Vegetation plant society on Chiang Dao. [online]. [Accessed March 18, 2020]. Available from: URL: http://web3.dnp.go.th. (in Thai)

Duangsonk, J., Taechamaneestit, T. and Maneeroj. P. (2015). The study organizational development of social enterprise in organic agriculture in Northern Thailand: The case study of Rainbow farm. Journal of Management Science Chiangrai Rajabhat University. Vol.10 No.2 (July-December 2015). 140-164 pp. (in Thai)

Green Net. (2019). Organic agriculture approach. [online]. [Accessed March 21, 2020]. Available from: URL: https://www.greennet.or.th. (in Thai)

Hangsoongnern, T., Angkasith, P., Opatpatanakit, A. and Sirisunyluck, R. (2014). Organic farming system in the context of sufficiency economy: Case study of organic farmers in Mae Rim Watershed, Chiang Mai Province. Journal of Agriculture. Vol.30 No.1 (January 2014). 61-69 pp. (in Thai)

Jun-iad, J. (2009). Short-course training to accomplished in organic agriculture. Princess of Naradhiwas University Journal. Vol.1 No.2 (May-August 2009). 114-125 pp. (in Thai)

Ketpirune, O. (2012). Persuasion in planting organic rice with research. Journal of Community Development Research. 5(1): 113-124. (in Thai)

Kittikhunpisarn, S. (2019). Manager of Suan Buachompoo Na Jomkiree. Mae Na Sub-district. Chiang Doa District. Chiang Mai Province. [Interviewed December, 2019]. (in Thai)

Kongjinda, T. (2013). Crofters’ acceptance of organic farming in the area of Khom Bang Sub-district administration organization Chanthaburi Province. Master of Public Administration Program in Local Government. Rambhai Barni Rajabhat University. 1-99 pp. (in Thai)

Laowongsri, K., Tithithavorn, A. and Laosaparn, A. (2016). Agricultural philosopher of the land (2016). Division of Technology Policy for Agriculture and Sustainable Agriculture, Office of the Permanent Secretary for Agriculture and Cooperatives. [online]. [Accessed January, 2020]. Available from: URL: https://www.moac.go.th/philosopher-download. 1-46 pp. (in Thai)

Luangsomboon, R. (2019). Business plan for Thursday Organic Farming. Master of Business Administration Program in Small and Medium – Sized Enterprises. Graduate School. Bangkok University. [online]. [Accessed January 22, 2019]. Available from: URL: http://dspace.bu.ac.th/jspui/handle/123456789/3751. 1-84 pp. (in Thai)

Meksuwan, A., Wingwon, B. and Sangkhawan, J. (2016). Effect of intellectual capital, marketing capability, participation toward business performance of Hand-Woven Cloth community enterprises in Upper Northern Region of Thailand. Journal of Graduate Studies in Northern Rajabhat Universities. Vol.6 No.11 (July-December 2016). 111-124 pp. (in Thai)

Muenjanchoey, R. (2014). Cultural capital for Thai Song Dam’s development in Nakhon Pathom Province. Doctoral of Philosophy in Development Education Department of Education Foundations. Graduate School. Silpakorn University. 1-391 pp. (inThai)

Na Songkhla, T. (2013). Model of agricultural resource management for sustainable Agro-tourism in Changklang District, Nakorn Si Tammarat Province. Doctoral of Philosophy Program in Tropical Agricultural Resource Management. Prince of Songkla University. 1-215 pp. (in Thai)

Phoomsirirattanawadi, Y. (2013). Why “Thainess”. [online]. [Accessed March 17, 2020]. Available from: URL: https://www.thainesscapital.com. (in Thai)

Promsaka Na Sakonnakhon, V., Jutaviriya, K. and Chamruspanth, V. (2017). Natural resource management by social capital within the system of contract farming. Journal of Graduate Volunteer Centre. Vol.13 No.2 (January-Jane 2017). 190-238 pp. (in Thai)

Sakkatat, P. and Kungwon, S. (2016). Using cluster analysis to group villages for promoting organic agriculture in Chiang Mai Province. Journal of Agriculture. Vol.32 No.2 (May 2016). 201-207 pp. (in Thai)

Srigiofun, Y., Meckhayal, T., Bhackdee, K., Suwan, K., Tassanakowit, U., Innongchang, S. and Lomlai, S. (2012). Promoting organic agriculture and integrated pest management of San-sai farmers, Chiang Mai Province. Maejo University. 1-160 pp. (in Thai)

Sriprasert, W. (2016). Knowledge management development on organic agriculture marketing of farmer group, Makha sub-district, Kantharawichai district, Maha Sarakham province. Research and Development Journal, Loei Rajabhat University. Vol.11 No.36 (April-Jane 2016). 103-114 pp. (in Thai)

Tancho, A. (2007). Agriculture systems in Thailand: Modern agriculture or Chemical agriculture. Kasetthan Maejo information center. Soil Resource and Environment. Faculty of Agricultural Production, Maejo University [online]. [Accessed March 25, 2020]. Available from: URL: https://www.maejonaturalfarming.org. (in Thai)

Thainess strategic committee. (2019). [online]. [Accessed March 17, 2020]. Available from: URL: http://www.xn--k3ciceh0czgoa1m.com/inspiration. (in Thai)

Vongchaisit, L. (2019). The development of modern agriculture according to Thailand 4.0 policy, Organic vegetable case study. National Defence College. The National Defence Course Class 59 (2016-2017). 1-85 pp. (in Thai)

Yossuk, P. and Kawichai, P. (2017). Problems and appropriate approaches to implementing organic Agriculture policy in Thailand. Journal of Community Development and Life Quality. Vol.5 No.1 (January-April 2017). 129-141 pp. (in Thai)

Yusamran, P.P. and Neawheangtham, R.K. (2018). The model development of social capital management in community sustainable development. Panyapiwat Journal. Vol.10 No.2 (May August 2018). 187-199 pp. (in Thai)

Published
2020-06-01
How to Cite
Thongsodsang, C., Sooksaengprasit, P., & Sangmalee, R. (2020). Thainess Capital Concept of Organic Agriculture Management towards Advancing Eco-agriculture: A Case Study of Muan Jai Natural Agriculture Community Enterprise of Chiang Dao, Chiang Mai Province. Journal of Roi Et Rajabhat University: Science and Technology, 1(1), 61-70. Retrieved from https://ph02.tci-thaijo.org/index.php/ScienceRERU/article/view/241770
Section
Research Articles