Thainess Capital Concept of Organic Agriculture Management towards Advancing Eco-agriculture: A Case Study of Muan Jai Natural Agriculture Community Enterprise of Chiang Dao, Chiang Mai Province


  • Cheewan Thongsodsang สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น
  • Porntepin Sooksaengprasit สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น
  • Rattanawadee Sangmalee สาขาการจัดการ คณะบริหารธุรกิจและเทคโนโลยีสารสนเทศ มหาวิทยาลัยเทคโนโลยีราชมงคลอีสาน วิทยาเขตขอนแก่น


Thainess capital, Organic agriculture, Advancing eco-agriculture


This research aimed to study the Thainess capital concept to use in organic agriculture management to advancing eco-agriculture. In order to know the problems and obstacles of organic agriculture management to advancing eco-agriculture of the Muan Jai natural agriculture community enterprise of Chiang Dao, Chiang Mai province. This research applies qualitative research methodology via in-depth interview and participant observation practical in a field as 1 month. The key informants were the leader of Muan Jai Entrepreneurs amount to 11 persons via purposive sampling. Moreover, the instrument for data collection was comprised: semi-structured interview form, recording of the details, photos, and voice conversation. Likewise, contents analysis and data synthesis by descriptive. The findings found Muan Jai entrepreneurs have a vision for organic agriculture on the natural way in Chiang Dao was consistent with Thai capital concepts. It’s able to pull on the traditional wisdom of agriculture to applying with technology. For development to the processing production and processing organic products with standard and appropriate with the environmental context in community. Furthermore, the finding of problems and barriers were the process of attitude adaptation and behavioral change towards organic agriculture. Organic activities designed. The product development and processing of organic products enhance the standard quality of products and create a great organic product image to sustain. Therefore, the guidelines for organizing organic agriculture and ways to reduce obstacles have been proposed in detail further.


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How to Cite

Thongsodsang ช., Sooksaengprasit พ., & Sangmalee ร. (2020). Thainess Capital Concept of Organic Agriculture Management towards Advancing Eco-agriculture: A Case Study of Muan Jai Natural Agriculture Community Enterprise of Chiang Dao, Chiang Mai Province. Journal of Roi Et Rajabhat University: Science and Technology, 1(1), 61–70. Retrieved from



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