Factors Affecting Organizations Intention to Adopt Cloud Computing: A Study of Thai FinTech Enterprises
Keywords:
Could Computing, FinTech, Technology Organization Environment Framework, Technology Acceptance ModelAbstract
The purpose of this research was to study the factors that affect organizations’ intention to adopt cloud computing. The data were collected from a simple random sample of 256 staff who have experience with cloud computing and have worked in the FinTech industry. The data were analyzed through Structural Equation Model to evaluate the direct and indirect effects of various factors on the organizations’ intention to adopt cloud computing. According to analysis results, the relative advantage of cloud computing and the environment supporting conditions have a significant positive influence on the perceived usefulness and also have an indirect effect on the adoption intention through the perceived usefulness. However, organization readiness does not have a significant influence on the perceived usefulness and the perceived ease of use. In addition, the organization readiness does not have a significant indirect effect on the adoption intention. The results also show that the relative advantage of cloud computing and the environment supporting conditions have a significant positive influence on the perceived ease of use and they also have a significant indirect effect on the adoption intention through the perceived ease of use. The results of this study are beneficial for organizations that are planning to adopt cloud services and give guidance for implementing corporate governance practices, especially in the FinTech industry.
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เนื้อหาและข้อมูลที่ปรากฏในบทความที่ตีพิมพ์ในวารสารสถิติประยุกต์และเทคโนโลยีสารสนเทศถือเป็นความคิดเห็นส่วนบุคคลของผู้เขียนแต่ละท่าน ความผิดพลาดของข้อความและผลที่อาจเกิดจากนำข้อความเหล่านั้นไปใช้ผู้เขียนบทความจะเป็นผู้รับผิดชอบแต่เพียงผู้เดียว บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารถือเป็นลิขสิทธิ์ของวารสาร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรณ์จากวารสาร ก่อนเท่านั้น
