การเลือกตำแหน่งที่ตั้งของศูนย์บริการยางโดยใช้กระบวนการลำดับชั้นเชิงวิเคราะห์แบบฟัซซี่

Abstract

This research aims to study the weight of decision criteria to select the location of tire service centers by using the Fuzzy Analytic Hierarchy Process. The weight of criteria that are evaluated will be used to make the decision on the investment of tire service centers. The 7 main criteria of tire service centers, which are size, shape, accessibility, visibility from customers, the influence of nearby facilities, parking area, customer traffic, and the market territory, are considered. The result shows that the most important criteria for selecting the location of tire service centers are the accessibility, visibility from customers and influence of nearby facility, respectively. So, these 3 main criteria will be the data to the new investor for making the decision and to make the business more successful.