Factors Affecting Sales Decreased of Spare Part and Machinery at a Company in Amata Nakorn Chonburi Province

Abstract

The purpose of this research is for studying factors affected of the reduction sales target machinery and spare parts at a company in Amata Nakorn Industrial Estate Chonburi province. The research sample who are employees working in the automotive with 325 persons and used questionnaire as a tool. Statistics used for data analysis were statistic, percentage, mean, and standard deviation. The results showed that factors affecting the decision to buy machinery and spare parts as a whole were very important. When considering each aspect. The respondents rated the importance of the first is people, followed by the prices, physical evidence and presentation, place and promotion. The questionnaire was rated moderately by product, respectively. How to apply marketing mix concepts (Marketing Mix ‘7P) to use in service are able to increase the opportunity to make more purchasing decisions and it will affect the development of the business of distributing machinery and spare parts in the future.