Factors affecting the growth of the multinational retailer in Thailand

Abstract

The purpose of this research were (1) to study the factors and strategies of marketing, Tesco Lotus management in investment; (2) to study the factors influencing the growth of the multinational retail business; (3) to study the consumer behavior in the retail sector; Thailand's Satisfaction on Consumer Satisfaction with Marketing Strategies of Multinational Retailers, Test Go Lotus; co, th. The samples of the study were 400 traditional retail customers and 30 retailers. The research results found that most factors are influencing the competitiveness of traditional retail stores in Thailand. Factors affecting the growth of the multinational retailer in Thailand and Factors Affecting Traditional Retail store competitiveness in Thailand and the studied factors were significant. The study found that most factors are influencing the competitiveness of traditional retailers in Thailand. (P=0.040), product distribution (p=0.040), product distribution (p=0.041) and product distribution (p= 0.041). (p=0.383). (p=0.821). While technology and communication with customers fairly affected expected of customers. The owners of retail stores in Thailand need to focus all these factors as they were affecting traditional retail stores' competitiveness and ability to survive in this ever-changing world of retail.