Exploring Interoperability Factors Influencing Personal Electric Vehicle Adoption in Chiang Mai, Thailand

Krisana Yindee; Nipon Ketjoy; Prapita Thanarak

Authors

Krisana Yindee Naresuan University, Thailand
Nipon Ketjoy Naresuan University, Thailand
Prapita Thanarak Naresuan University, Thailand

Keywords:

personal electric vehicles, interoperability factors, charging infrastructure, regulatory frameworks, consumer perceptions, structural equation model, confirmatory factor analysis

Abstract

The transportation industry stands on the brink of a transformative revolution as the number of electric vehicles (EVs) continues to rise. However, the potential limiting factor of charging station availability looms large. This research, conducted in Chiang Mai province in northern Thailand, delved into the plans and decision-making processes of stakeholders in this transportation revolution, as well as the factors influencing the choice of EVs by users and potential users. The data, collected from 200 EV users and 200 potential buyers, was analyzed using structural equation modeling analysis. The findings underscore the need for cooperation among government agencies, private sector organizations, and electricity-producing entities to propel Chiang Mai towards a smart city, with a focus on pollution-free EV travel. Environmental concerns and fuel cost savings emerged as key factors influencing the decision to purchase an EV. The choice of an EV was also influenced by brand quality and standards. However, the most significant factor affecting the potential purchase decision was the availability of electric charging stations. To effectively support the use of EVs and meet environmental pollution standards, it is imperative that governmental, municipality, and private organizations concentrate on developing a sufficient power supply and network of charging stations.

Author Biographies

Krisana Yindee, Naresuan University, Thailand

School of Renewable Energy and Smart Grid Technology (SGtech), Naresuan University, Phitsanulok 65000, Thailand

Nipon Ketjoy, Naresuan University, Thailand

School of Renewable Energy and Smart Grid Technology (SGtech), Naresuan University, Phitsanulok 65000, Thailand

Prapita Thanarak, Naresuan University, Thailand

School of Renewable Energy and Smart Grid Technology (SGtech), Naresuan University, Phitsanulok 65000, Thailand

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