Development of Motion Graphic Media Introduction to Ecotourism Nong Bua Community, Chanthaburi

Abstract

This research aims to 1) develop motion graphics media introducing conservation attractions of the strange confectionery community along Khlong Nong Bua, Chanthaburi Province, 2) explore the target audience's satisfaction with motion graphics media, 3) study the target audience's acceptance of technology towards motion graphics media. The target group includes group 1, 5 graphics and multimedia professionals, 2 groups of 400 tourists, and 3 groups 343 people in Nong Bua community. The tools used in the research are the Adobe illustrator program and the Adobe After Effect program to create motion graphics. Experts' graphic motion media quality assessments form, tourist satisfaction questionnaires on graphic motion media, and technology adoption questionnaires towards motion graphics media. The statistics used are average and standard deviation.

The results showed that experts had a large overall opinion on the overall motion media quality ( = 4.33, S.D. = 0.61). Tourists were most satisfied with the overall motion graphics media ( = 4.34, S.D. = 0.77). The people in Nong Bua community accepted the technology towards the overall motion graphics media at a considerable level ( = 4.42, S.D. = 0.67). The additional suggestion is that there should be a real picture of the pastry, story or how to make sweets, along with a graphic motion picture, and there should be a voice narration to enhance understanding.