Development of LINE Application and Chatbot for Student Admission System at Kalasin University การพัฒนาแอปพลิเคชันไลน์และแชทบอทระบบรับเข้าศึกษาต่อ มหาวิทยาลัยกาฬสินธุ์

Abstract

    This research aims to: 1) develop a LINE application and chatbot for the university admissions system at Kalasin University, and 2) evaluate the effectiveness and user satisfaction with the LINE application and chatbot for university admissions at Kalasin University. The tools used for development include the LINE Messaging API and Dialogflow. The sample consisted of two groups: 5 experts and 51 students from Mathayom 4–6 at Morsuankhing Pittayasan School. The research tools used included: 1) the LINE application and chatbot for the university admissions system at Kalasin University, 2) a performance evaluation form for the application, and 3) a user satisfaction evaluation form for the application. The statistics used were the mean and standard deviation.

      The research findings revealed that: 1) the LINE application and chatbot for the university admissions system at Kalasin University, developed as a LINE platform, consists of five main menus: the Admissions Schedule menu, the Chat with Nunoi Bot menu, the Admissions Information menu, the Apply for Admission menu, and the Student Registration menu. The application is fully operational and successfully addresses the users' needs. 2) The study of the application’s performance showed that the overall system performance was rated as high (  = 4.29, S.D. = 0.30).  When considering individual aspects, the efficiency aspect had the highest mean score. The evaluation of user satisfaction with the LINE application was also rated as high overall (  = 4.11, S.D. = 0.60).  In terms of individual aspects, the content aspect received the highest mean score.