A Study on the satisfaction of the cosmetics market though online media Sittichai Bussaman, Pratya Nuankaew, Wongpanya Nuankaew, Nawapong KhanKham and Suttisa Kunju

Abstract

The purpose of this independent study 1) the satisfaction with the decision to buy cosmetics online media, 2) to analyze and compare the factors that influence the decision to buy cosmetics online. The sample used in this study. Cosmetics Sale By: Ammee Group and Chocolate Chip Chanee Khay Prang Group 451 was used in the research statistics used in this study were descriptive statistics included frequency, percentage, mean and standard deviation.

The study indicated that According to the study, satisfaction in the decision to buy cosmetics online. Both groups found most respondents online between the ages of 20-29 years of occupation, students. 5,001 - 10,000 baht monthly income, most often to buy each purchase is 3-4 times / month, most popular buy in quantity 1-2 pieces most likely to buy another piece added to your purchase. a relationship with its earlier Influence in buying cosmetics Most choose their own In terms of the marketing mix is important is to come first, both groups are strongly opposed. Price and product quality should be appropriate and fair