Innovative digital technology to increase product’s value of dried herbal Thai vermicelli noodle

Abstract

The purposes of the research were 1) to study the Innovative digital technology to increase product’s value  of  dried  herbal Thai vermicelli noodle, 2) to increase product’s value  of  dried  herbal Thai vermicelli noodle, and 3) To study  the satisfaction of the consumers  towards  the  dried  herbal Thai vermicelli noodle  product.  The target group was  the consumers from Nong - feuang-fa shop which was sold  into  the online and offline system. To Collect  the data between August – October 2019.  The Selection of  target groups by Purposive  sampling were 30 participants. The research instrument were 1) the  dried  herbal Thai vermicelli noodle  product, 2) The consumers acceptance towards  the  dried  herbal Thai vermicelli noodle  product. The statistics used in research include the average and standard deviation

The research findings showed that 1)  the result of  the Innovative digital technology to increase product’s value  of  dried  herbal Thai vermicelli noodle  with  using the drying method in the tray oven which include the low tray with a mesh compartment is located below and had the insulating machine. So that the each trays contain Thai noodles and the hot air circulates in the cabinet  at wind speed of 0.5-5 m/s per square meter of tray surface area and had pipe or waffle system  and  to bring hot winds up to the top through each tray so that the air heats evenly distributed. 2)  the result to increase product value  of  dried  herbal Thai vermicelli noodle  found that the herb plants used to extract the ingredient noodles are 7 species ; Jasmine rice, Butterfly pea, Pandan leaf ,watermelon, pumpkin, carrot, brown rice. And all 8 colors were Jasmine rice = natural white, Butterfly pea = blue, Butterfly pea + lemon = purple Pandan leaf= green ,watermelon = pink , pumpkin = yellow, carrot = orange, brown rice = brown. 3) The satisfaction of the consumers  towards  the  dried  herbal Thai vermicelli noodle  product found that the consumers who have consumed dried  herbal Thai vermicelli noodle  as  a whole was at high level.