Developing public relations media in the digital age to promote community products

Abstract

This research is aimed at 1) studying digital media to promote community products, 2) developing digital media to promote community products, and 3) studying the results of publicity trials to promote community products. The target audience consists of 5 experts, 7 product groups of 5 persons, consisting of: 1 chair of each product group and 4 persons responsible for producing products and 20 tourist groups or customer groups, research tools include 1.1, questionnaires on the suitability of elements of digital media to promote community products, 1.2 digital media composition questionnaires to promote community products, 1.3 satisfaction questionnaires towards publicity materials to promote community products.

            The results showed that 1) the results of a study of digital media to promote community products showed that it consisted of three parts: part (1) study of problems/needs. 1.1) Access to customer groups is limited in the community and known people only. 1.2) Want to promote community products through online media (2) Interview tools by interviewing target audiences about digital media guidelines to promote community products. Section 2 Troubleshooting includes (1) developing 2 forms of publicity materials, 1.1) video media, 1.2) image banners, (2) finding the quality of publicity materials by 2.1) experimenting with 2.2) evaluating the suitability of public relations materials, (3) questionnaire tools for the appropriateness of digital media to promote community products Part 3 Implementation consists of 3 sections: (1) 2 online public relations channels: 1.1) Facebook fan page 1.2) Facebook group (2) 2 user groups: 2.1) Community product groups 2.2) Tourist/general customer groups (3) Tools: satisfaction questionnaires towards digital media to promote community products, and expert inquiries on the appropriateness of digital media elements to promote community products. It was found that overall the best level of suitability was achieved. 2) The results of the development of digital media to promote community products showed that the opinions of the community sinta products on digital media to promote community products were very high.

And 3) The trial of publicity materials to promote community products found that the satisfaction of media publicity was very high. The mean is 4.25 and the standard deviation is 0.46.