Development of digital media to promote community products in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province การพัฒนาสื่อดิจิทัลเพื่อส่งเสริมการขายผลิตภัณฑ์ชุมชนตำบลแคน อำเภอวาปีปทุม จังหวัดมหาสารคาม

Abstract

ABSTRACT

The objectives of this study were 1) to study the promotion of the sale of community products using digital media, 2) to design a brand of community products in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province, 3) to create a community product presentation media in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province, and 4) to study the results of a trial of community product presentation media in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province. The statistics used to analyze the data are mean (,x.) and standard deviation (S.D.).

The results of the study showed that 1) Results of the study on the promotion of the sale of community products using digital media The components of promoting the sale of community products using digital media consist of 4 parts as follows: Part 1 Digital Media Part 2 Promote Marketing Part 3 Communication and Part 4 Market Analysis. 2) Brand design of community products in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province, found that there are 2 groups of brands and product labels, namely Kratipkhao product group and food processing group. 3) Creating community product presentation media in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province, found that there are 4 components of digital media screens, namely 1) the name of the agency, 2) the brand, 3) the Video presentation area, and 4) the narration. The video format is less than 5 minutes long and is presented on online channels including Facebook and YouTube from inquiries from experts on the media presenting products in Khaen community. It was found that there was a high level of overall suitability. and 4) a study on the results of the trial of community media presentation in Khaen Subdistrict, Wapi Pathum District, Mahasarakham Province. Overall satisfaction is at a Very level.