Development of Multimedia Media on Conservation and Use of Local Plants in Wat Cho Lae Community, Mae Taeng District, Chiang Mai Province

Main Article Content

Sasinipa patcharathanaroach
Phrimphrai Wongchomphu

Abstract

The objectives of this research were as follows: (1) to develop multimedia on conservation and uses of local plants; (2) to assess the quality and efficiency of the developed multimedia; (3) to assess the learning achievement and learning effectiveness of learners who learned from the multimedia; (4) to study the satisfaction of learners with using the multimedia.  The sample groups used in this study were selected from the groups of population relevant to the research objectives.  So, there were four following groups of research sample: (1) the sample group of 86 randomly selected people who provided information of local plants in theirs community; (2) the sample group for the multimedia creation team consisting of five purposively selected people classified into three community representatives and two local wisdom representatives; (3) the sample group of purposively selected experts consisting of three local wisdom persons in the community and two teacher representatives; and (4) the sample group of 28 multimedia users consisting of selected community representatives and randomly selected students.  Research data were collected via the focus group discussion, interviews, and the use of a questionnaire, a scale to assess the media quality, a learning achievement test, and a scale to assess satisfaction with the media.  The results revealed that (1) the rating mean for the overall quality of the media was 4.52 indicating that quality of the multimedia was at the excellent level; (2) the result on efficiency assessment of the multimedia based on the E1/E2 efficiency criterion revealed that the multimedia were efficient at  80.86/81.07 that was higher than the set efficiency criterion of 80/80; (3) the result on comparison of learning achievements of students who learned from the multimedia revealed that their post-learning mean score (24.32) was significantly higher than their pre-learning mean score (14.07) at the .05 level of statistical significance; and (4) the result on learning effectiveness of students who learned from the multimedia revealed that their learning development was increased as calculated to be 40.64% of the increase of the learning mean; and (5) the result on satisfaction with the multimedia revealed that rating mean for satisfaction was 4.56 indicating that the satisfaction was at the highest level. 

Article Details

Section
บทความวิจัย

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