The Role of Thai Foundations in Promoting Soft Power through Public Diplomacy
Keywords:
Thailand foundation, Public diplomacy, Soft power, Thai culturalAbstract
The Thailand Foundation promotes a deeper understanding of Thailand, its culture, heritage, and the core values of respect, compassion, and openness. This study examines the policies, planning, and activities of Thai foundations as key actors in driving Thailand's Soft Power policy through public diplomacy. Utilizing qualitative research methods, the study involved in-depth interviews with officials from Thai foundations, along with an analysis of documents and information available both online and offline. The findings reveal that Thailand's Soft Power policy is advanced through public diplomacy in various ways. Thai foundations frequently promote cultural, educational, and social initiatives on an international scale, highlighting Thailand's rich heritage, traditions, and values. These efforts contribute to shaping a positive global image of the country, in line with soft power principles. Foundations engage in cultural exchanges, provide scholarships, and support international events that showcase Thai culture, cuisine, art, and tourism. In doing so, they enhance Thailand's global influence through non-coercive means, fostering goodwill and mutual understanding.
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