Vol. 8 No. 1 (2025): January - April

View Vol. 8 No. 1 (2025): January - April

Published: 2025-04-30

Original Articles

Alternative Way to Magnify the Pattern of Light Interference and Diffraction

Kittiwat Tangmongkollert, Trai Unyapoti

1-7
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Innovative Strategies in the Marketing Mix to Enhance Health and Wellness Tourism Satisfaction: A Case Study of Thailand’s Digital Competitive Edge

Anupong Avirutha, Pattama komenjumrus

8-21
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The Role of Thai Foundations in Promoting Soft Power through Public Diplomacy

Sidanuch kittisareekul, Yossanan Kaeokomonman

22-36
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Factors Affecting the Stock Return: In Case of Study Technology Industry Sector

Pattama komenjumrus, Supawadee Hamanee

37-45
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Diversity and Abundance of Benthic Invertebrates on a Coral Reef and an Underwater Pinnacle at Ko Kut, Thailand

Wichin Suebpala, Thamasak Yeemin, Makamas Sutthacheep, Laongdow Jungrak, Charernmee Chamchoy, Wiphawan Aunkhongthong, Laddawan Sangsawang, Sittiporn Pengsakun, Wanlaya Klinthong, Chanansiri phutthaphibankun, Phatthira Karnpakob

46-54
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The Accumulation of Microplastics by Zooplankton in Chachoengsao and Samut Songkhram Provinces, the Gulf of Thailand

Napaphach Luankhamin, Wichin Suebpala, Makamas Sutthacheep, Sittiporn Pengsakun, Wanlaya Klinthong, Charernmee Chamchoy, Thamasak Yeemin

55-73
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Innovative Service Design for Sustainability in the Tourism and Hospitality Industry: A Case Study of Small and Medium Hotels in Thailand

Anupong Avirutha, Supawadee Hamanee

74-82
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Community Structure of Scleractinian Corals on Shallow Reef Flats at Mu Ko Surin, Phang Nga Province, Thailand

Makamas Sutthacheep, Wichin Suebpala, Wirat Banleng, Wiphawan Aunkhongthong, Charernmee Chamchoy, Laongdow Jungrak, Sittiporn Pengsakun, Wanlaya Klinthong, Maneerat Sukkeaw, Thamasak Yeemin

83-93
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Review Articles

The Application of Artificial Intelligence Technology Innovation in Tourism

Anaphat nongkhoo, Cholpassorn Sitthiwarongchai, Wutipong Janmuangthai

94-104
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