APPLICATION OF SUFFICIENCY ECONOMY PHILOSOPHY IN MANAGING CONSTRUCTION SMEs IN THAILAND

Abstract

The study aims to application of Sufficiency Economy concept in managing construction SMEs in Thailand,  by comparing between three range of age,  less than 10 years old company, 10-20 years old company and older than 20 years old company. The questionnaire consists of 81 questions following three compositions, moderation, reasonableness and self-immunity, including two conditions, knowledge and moral, that according to the philosophy of Sufficiency Economy. From the One-Way ANOVA analysis of variances, there were 183 set of questionnaires. The results show that moderation is the most action () and just the only composition that there were no differences in all ages while there were differences from 4 composition, the company 10-20 years old can managing better than the company less than 10 years old such as, have customer satisfaction systematically estimation (knowledge), compliance with the environmental laws strictly (moral) there was mean difference in the range of 0.29-0.49. The company older than 20 years old can managing better than the company which less than 10 years and 10-20 years old such as, good construction technology (knowledge), the right income and expense estimation (reasonableness), have a special machines which no competition have (self-immunity) There was mean difference in the range of 0.47-0.83. Improvement in such area would increase capability and efficiency of Thai construction SMEs which will result in sustainable competitiveness of Thai construction industry as a whole.