THE STUDY OF FACTORS INFLUENCING THE AUTOMOTIVE DEMAND IN THAILAND CASE STUDY OF PICKUP SEGMENTS
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Abstract
This study examined the factors influencing the automotive demand in Thailand case study of pickup segment. Since, currently the factors that affect the demand for pickup segment in Thailand are not clear. The researcher therefore studied the factors that affect the demand for pickup segment in Thailand, the objective is to study various important factors affecting the demand of pickup trucks in Thailand. The data were taken from secondary sources and reference from the preceding literature. The factors studied are as follows: employment, loan rate, personal expenses, Consumer Confidence Index, Rubber exportation and prices of oil. The researcher applied the Multiple Linear Regression Analysis technique to find the suitable regression model with statistical software. The results revealed that 2 independent variables including employment and rubber exportation. Influencing the
automotive demand in Thailand. case study of pickup segment.
Article Details
The published articles are copyright of the Engineering Journal of Research and Development, The Engineering Institute of Thailand Under H.M. The King's Patronage (EIT).
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