The Satisfaction of Foreign Tourists at Hotels in Bangkok District, Bangkok

Abstract

This research focused on survey research was under taken and the objective of studying the satisfaction of foreign tourist places in Bangrak District, Bangkok. The objectives to study the personal factors and services quality of hotel services satisfaction of hotel services and analysis of relationship between service quality satisfaction with hotel service. The populations was foreign tourist place in Bangkok. The sample group was 400 foreign tourists who were staying in the hotels in Bangrak District, Bangkok. The research instrument used was self-reported questionnaires with 5-point rating scale. Statistics used in analyzing the data are percentage, means, standard deviation, Chi-Square and Eta values. The findings show that: 1) For the satisfaction with the hotel service, most of the respondents rated the service at a high level. When analyzing each aspect, it is found that the satisfaction with public relation got the highest means and the satisfaction with service inside tourist places got the lowest means. 2) For the service quality of hotel services, the respondents rated their opinions at a high level. When analyzing each aspect, it is found that the high-test means are for service systems and the lowest means are of facilities. 3) For the analysis of the relationships between service quality and tourist satisfaction with hotel services, it is found that there are relationships in all aspects. Keywords : satisfaction, foreign tourists, bangrak district, bangkok