The Eating and Drinking Behavior of Foreigners Staying In Hotels in Bangkok

Abstract

This research focused on survey research was under taken and the objective were to study the eating and drinking behavior of foreigners who stayed in hotels in Bangkok. The objectives to study the personal factors and the eating behavior, The respondents rated their opinion on the service marketing, The analysis of the relationship between personal factors and the eating and drinking behavior. The populations was foreignness stayed in hotels in Bangkok. The sample group was 800 foreigners staying in the hotels who chose to eat and drink in Bangkok in 2013. The research instrument used was self- reported questionnaires with 5- point rating scale. Statistics used in analyzing the data are percentage, means, standard deviation, and Chi- Square values. The findings show that: 1) The eating behavior showed that they chose Thai food, especially sea food. Most of the meals were lunches. The taste of food was not so spicy. The budget for each meal was not more than 1,000 baht. The expectation of eating and drinking in the hotels was to eat local food and seasonal fruits that were not expensive. 2) The respondents rated their opinions on the service marketing factors at a Moderate level. When analyzing all aspects, it was found that the factors with the highest scores were product/service, and the lowest scores were marketing promotion. 3) The analysis of the relationship between personal factors and the eating and drinking behavior was statistically significant at .05.