Enhancing intercultural communication for Muslim tourists in South Korea.
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Abstract
This paper aims to highlight the influence of intercultural communication on tourism of Muslim tourists from the perspectives of Malaysian and South Korean scholars. The informants of this study were eight Malaysian and eight South Korean scholars who conduct research and teach in the fields of communication, tourism, or intercultural studies. The data were thematically analyzed using NVivo software. The paper included that to improve intercultural communication, the South Korean informants should be open to multiculturalism and Muslim values, and in the meantime, Muslim tourists should also be open to understand multiculturalism in general, Korean culture and society in particular. This study provides profound understanding for the improvement of intercultural communication in South Korea for international Muslim tourists and of its effectiveness in practical events. This study obtained information from scholars expertizing in the fields of communication and tourism. Therefore, the findings are expected to benefit the development of intercultural communication in tourist destinations.
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