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This research aimed to survey consumer preference for oyster product development, developed new recipes as well as promoted
oyster farmers’ group in Kung Krabaen Bay Royal Development Study Center. The study asked 500 general consumers around
Kung Krabaen Bay and tourists who had visited the area for feedback about oyster product. The majority of respondents
preferred to Khaokriab, Numprikphao, and Todmonkrob products in 24.10, 23.40 and 18.57 frequency percentage, respectively.
Three most prominent product ideas were developed in dierent product recipes, and tasted by 150 consumers in the study area.
Each product recipe revealed that most respondents preferred Khaokriab, Numprikphao, and Todmonkrob with 10% oyster in
each formula at 7.41, 6.90 and 7.43 average hedonic scale point (1-9), respectively. These confirmed a formula of each product
recipe by 100 consumers in the study area. The acceptance hedonic scale point of three products: Khaokriab, Numprikphao,
and Todmonkrob were 7.34, 6.70 and 6.31 average hedonic scale point (1-9), respectively. The three product prototypes were
promoted to oyster farmers’ group through a training process by the researcher. The training was continued until the group could
reprocess products with the same quality as those made for trial. The group was preferred overall this development process
at 4.61 (out of 5) average score point. Finally, the researcher assisted the farmer to apply FDA serial number for Khaokriab
product until they had received the serial number.