Local government involvement in post-pandemic development initiatives for the Lao Khrang Ethnic Group of Nakhon Pathom Province

Main Article Content

Tiranan Pratum
Pongsai Sinthusakun
Kengkard Tonthongkam


This mixed-methods study examines the role of social enterprises among the Lao Khrang ethnic group in Nakhon Pathom Province. There is particular emphasis placed on the relationship between government agencies and local community leaders. Results were gathered from document analysis and field investigation in five districts of Nakhon Pathom Province, Thailand. Surveys, interviews, and focus-group discussions were the primary research methods. Results reveal that there is a strong community spirit among the Lao Khrang people of Nakhon Pathom. They are involved in the upkeep of traditional culture and participate in the local tourism sector. There has been past government involvement in the maintenance of culture for the benefit of tourism, although this has been put on hold during the current pandemic. This paper argues for a stronger relationship between local government organizations and community leaders to promote sustainability in post-pandemic society.

Article Details

How to Cite
Pratum, T., Sinthusakun, P. ., & Tonthongkam, K. . (2022). Local government involvement in post-pandemic development initiatives for the Lao Khrang Ethnic Group of Nakhon Pathom Province. Interdisciplinary Research Review, 17(5), 11–17. Retrieved from https://ph02.tci-thaijo.org/index.php/jtir/article/view/245761
Research Articles


World Travel & Tourism Council (WTTC). Economic Impact Research: New League Summary; 2016, Available from: https://www.wttc.org/-/media/files/reports/economic%20impact%20research/2016%20documents/newleaguetablesummary156.pdf (accessed 8 April 2021).

W. Marome, R.Shaw, COVID-19 response in Thailand and its implications on future preparedness, International Journal of Environmental Research and Public Health 18(1089) (2021) 1-10. DOI: 10.3390/ijerph18031089.

United Nations World Tourism Organisation (UNWTO) International Tourism Highlights, 2020 Edition; 2020, Available from: https://www.eunwto.org/doi/book/10.18111/9789284422456 (accessed 8 April 2021).

World Economic Forum, Travel & Tourism Competitiveness Index: 2019 Edition; 2019, Available from: http://reports.weforum.org/travel-andtourism-competitiveness-report-2019/country-profiles/#economy=THA (accessed 8 April 2021).

T. Parks, M. Chatsuwan, S. Pillai, Enduring the pandemic: Surveys of the impact of COVID-19 on the livelihoods of Thai people; 2020, Available from: https://www.think-asia.org/handle/11540/12528 (accessed 7 April 2021).

Office of the National Economic and Social Development Council (NESDC), NESDC economic report: Thai economic performance in Q4 and 2019 and outlook for 2020; 2020, Available from: https://www.nesdc.go.th/nesdb en/article attach/article file 20200221170629.pdf (accessed 8 April 2021).

D. Ioannides, S. Gyimothy, The COVID-19 crisis as an opportunity for escaping the unsustainable global tourism path, Tourism Geographies 22(3) (2020) 624-632.

D. Beirman, A comparative assessment of three southeast Asian tourism recovery campaigns: Singapore roars: Post SARS 2003, Bali Post the October 12, 2002 Bombing, and WOW Philippines 2003. In: Yoel Mansfeld and Abraham Pizam, Tourism, Security and Safety: From Theory to Practice (pp.251-269). Routledge, London, 2006.

P. Brouder, Reset redux: Possible evolutionary pathways towards the transformation of tourism in a COVID-19 world, Tourism Geographies 22(3) (2020) 484-490.

C. Hepburn, B. O’Callaghan, N. Stern, J. Stiglitz, D. Zenghelis, Will COVID-19 fiscal recovery packages accelerate or retard progress on climate change?, Oxford Review of Economic Policy 36 (2020) S359-S381.

A. Lew, Scale, Change and resilience in community tourism planning, Tourism Geographies 16(1) (2014) 14-22.

Foreign Office, Office of the Prime Minister, Government Offers Assistance to SMEs and OTOP Operators [Press Release]; 2015, Available from: https://thailand.prd.go.th/ewt news.php?nid=1857&filename=index (accessed 17th December 2021).

J. Mongkhonchairoek, S. Raksamueng, Knowledge management of communities enterprise for one tambon one product in Thailand, Journal of MCU Humanities Review 5(1) (2019) 181-188.

P. Sakkatat, P. Kruekum, Factors affecting on success of one tambon one product (OTOP) in Chiang Mai, Journal of Agricultural Research and Extension 35(1) (2018) 73-82.

P. Pholphirul, T. Charoenrat, A. Kwanyou, P. Rukumnuaykit, K. Srijamdee, Measuring smiling curves in community enterprises: evidence from the one tambon one product entrepreneurship programme in border Thailand, Global Business Review (2020). DOI: 10.1177/0972150920967523.

P. Suebvises, Social capital, citizen participation in public administration, and public sector performance in Thailand, World Development 109(1) (2018) 236-248.

W. Na Krom, Digital Communication techniques that affect digital marketing performance of the community enterprise and the OTOP in the lower north, Social Science Asia 3(3) (2017) 65-75.

P. Wattanametha, K. Wongkamhaengharn, S. Nitmee, S. Saepu, K. Ariyakuare, The development of the capability of Napo’s community enterprise, marketing and management for product development of one tambon one product (OTOP) to international (AEC) under the research plan innovative development of the patterns of textile products (OTOP) from Napo Buriram silk fabric Using cultural industry to the global (AEC), Chuklalongkorn University Press, Bangkok, 2018.

Y. Vanpetch, M. Sattayathamrongthian, Local entrepreneurial projects failure in Thailand: The case of Suphanburi OTOP. 2019: International Academic Conference on Educational and Social Innovations; 2019, Available from: https://conferaces.com/index.php/journal/article/view/121 (accessed 8 April 2021).

P. Navamarat, Strategies to decrease business failure in small and medium-sized enterprises, Doctoral dissertation, Walden University, Minneapolis, Minnesota, 2018.

Y.-C. Lo, P. Janta, Resident’s perspective on developing community-based tourism-A qualitative study of Muen Ngoen Kong community, Chiang Mai, Thailand, Frontiers in Psychology 11(1493) (2020) 1-14. DOI: 10.3389/fpsyg.2020.01493.

B. Trejos, L.-H. N. Chiang, Local Economic Linkages to Community-Based Tourism in Rural Costa Rica. Singapore Journal of Tropical Geography 30(3) (2009) 373-387.

T. Jamal, D. Getz, Collaboration Theory and Community Tourism Planning. Annals of Tourism Research 22(1) (1995) 186-204.

D. Timothy, C. Tosun, Appropriate planning for tourism in destination communities: Participation, incremental growth and collaboration. In: Shalini Singh, Dallen Timothy and Ross Dowling (Eds.), Tourism in destination communities (181-204), Cabi, Wallingford, 2003.

L. S. Sebele, Community-based tourism ventures, Benefits and challenges: Khama Rhino Sanctuary Trust, Central district, Botswana, Tourism Management 31(1) (2010) 136-146.

R. Scheyvens, Tourism for development: Empowering communities, Pearson Education, London, 2002.

T. Korol, Anastasia Spyridou, Examining ownership equity as a psychological factor on tourism business failure forecasting, Frontiers in Psychology 10(1) (2020) 3048. DOI: https://doi.org/10.3389/fpsyg.2019.03048.

R. Boonratana, An assessment and evaluation of community-based tourism’s contribution to sustainable lifestyles and local socio-economic development, Mahidol University International College, Nakhon Pathom, 2009.

T.-M. Cheng, H. C. Wu, J. T.-M. Wang, M.-R. Wu, Community participation as a mediating factor on residents’ attitudes towards sustainable tourism development and their personal environmentally responsible behaviour, Current Issues in Tourism 22(14) (2009) 1764-1782.

K. M. Adams, Art as Politics: Re-crafting identities, tourism, and power in Tana Toraja, Indonesia, University of Hawai’I Press, Honolulu, 2006.

E. M. Bruner, Culture on tour: Ethnographies of travel, Chicago, The University of Chicago Press, Chicago, IL, 2005.

J. Middleton, Aspects of tourism in Kenya, Anthropology Southern Africa, 27(3&4) (2004) 65-74.

K. L. Andereck, K. M. Valentine, R. C. Knopf, C. A. Vogt, Residents’ perceptions of community tourism impacts, Annals of Tourism Research 32(4) (2005) 1056-1076.

W. T. Hipwell, Taiwan aboriginal rcotourism: Tanayiku National Ecology Park, Annals of Tourism Research 34(4) (2007) 876-897.

A. Komlosy, Procession and water splashing: Expressions of locality and nationality during Dai New Year in Xishuangbanna, Journal of the Royal Anthropological Institute 10(1) (2004) 351-373.

E. Cohen, Thai tourism: Hill tribes, Islands and Open-Ended Prostitution, White Lotus Press, Bangkok, 2001.

S. K. Nepal, Limits to Indigenous Ecotourism: An Exploratory Analysisfrom the Tl’azt’en Territories, Northern British Columbia. In: C. Ryan and M. Aicken (Eds.), Indigenous Tourism: The Commodification and Management of Culture (111-126), Elsevier, Amsterdam, 2005

M. P. Hampton, Heritage, Local communities and economic development, Annals of Tourism Research 32(3) (2005), 735-759.

B. McKercher, C. Fu, Living on the edge, Annals of Tourism Research 33(3) (2006) 767-784.

R. A. Gr¨unewald, Tourism and cultural revival, Annals of Tourism Research 29(4) (2002) 1004-1021.

T. Yamane, Statistics: An Introductory Analysis, Harper Row, New York, 1973.

H. Goodwin, R. Santilli, Community-based tourism: A success, ICRT Occasional paper 11(1) (2009) 37.

P. Muckosy, J. Mitchell, A misguided quest: Community-based tourism in Latin America, London, ODI, 2008.

D. Weaver, Community-based tourism as strategic dead-end, Critical Debates in Tourism 57(1) (2012) 109-112.

A. Giampiccoli, O. Mtapuri, Community-based tourism: An exploration of the concept(s) from a political perspective, Tourism Review International 16(1) (2012) 29-43.

N. Kontogeorgopoulos, A. Churyen, V. Duangsaeng, Success factors in community-based tourism in Thailand: The role of luck, external support, and local leadership, Tourism Planning and Development 11(1) (2014) 106-124.

N. Satarat, Sustainable management of community-based tourism in Thailand, Doctoral dissertation, School of Public Administration, National Institute of Development Administration, Bangkok, Thailand, 2010.

P. Theerapappisit, The bottom-up approach of community-based ethnic tourism: A case study in Chiang Rai, In: Murat Kasimoglu and Handan Aydin (Ed.), Strategies for Tourism Industry-Micro and Macro Perspectives (267-294). InTech, Rijeka, 2012.

B. Beach, D. B. Jones, T. Twinam, R. Walsh, Minority representation in local government, National Bureau of Economic Research, Working Paper No. w25192; 2018, Available from: https://www.nber.org/system/files/working papers/w25192/w25192.pdf (accessed 9 April 2021).

L. Yang, Ethnic tourism and cultural representation, Annals of Tourism Research 38(2) (2011) 561-585.

L. Yang, G. Wall, Planning for ethnic tourism, Routledge, London, 2016.

L. Yang, G. Wall, Authenticity in ethnic tourism: Domestic tourists’ perspectives, Current Issues in Tourism 12(3) (2009) 235-254.

S. Dabphet, N. Scott, L. Ruhanen, Applying diffusion theory to destination stakeholder understanding of sustainable tourism development: A case from Thailand, Journal of Sustainable Tourism 20(8) (2012) 1107-1124.

B. Y. Ahn, B. K. Lee, C. S. Shafer, Operationalizing sustainability in regional tourism planning: An application of the limits of acceptable change framework, Tourism Management 23(1) (2002) 1-15.

H. S. C. Choi, E. Sirakaya, Sustainability indicators for managing community tourism, Tourism Management 27(6) (2006) 1274-1289.

T. G. Ko, Development of a tourism sustainability assessment procedure: A conceptual approach, Tourism Management 26(3) (2005) 431-445.

G. D. Sharma, A. Thomas, J. Paul, Reviving tourism industry post-COVID-19: A resilience-based framework, Tourism Management Perspectives

(1) (2021). DOI: 10.1016/j.tmp.2020.100786.