Causal Model of Environmental Conservation Behaviors of Praboromarajchanok Institute Students
Article Sidebar
Main Article Content
Abstract
This research aims to: 1) study the direct and indirect influences of factors affecting the environmental conservation behaviors of Praboromarajchanok Institute students; and 2) develop a causal relationship structure model of the environmental conservation behaviors of the students under Praboromarajchanok Institute by developing elements from the theories of planned behavior, protection motivation theory, and value-belief-norm theory. This research is survey research. The sample group for this research was 480 students under the Praboromarajchanok Institute from 8 colleges, which were obtained by multi-stage sampling. The research variables consisted of 7 latent variables, including attitude toward environmental behaviors, perceived efficacy in environmental behavior control, perceived threats to environmental behaviors, personal values, subjective norms, environmental behavior intention, and environmental conservation behaviors. All latent variables were measured from 24 observed variables using a questionnaire. The statistics used in data analysis were frequency, percentage, mean, standard deviation, and causal relationship structure model analysis.
The results of the research revealed that the level of environmental conservation behaviors of the students under Praboromarajchanok Institute was high, and the results of the analysis of the causal structure relationship of the environmental conservation behaviors of students under Praboromarajchanok Institute fit with the empirical data and could explain 78% of the variance in environmental conservation behaviors of students under Praboromarajchanok Institute. Personal value had the highest effect on the environmental conservation behavior of the students, followed by environmental behavior intention, subjective norms, perceived environmental behavior control, perceived threats to environmental behaviors, and attitude towards environmental behaviors, respectively. In addition, it was found that attitude towards environmental behaviors, subjective norms, and perceived threats to environmental behaviors directly influenced environmental behavior intention. The perceived efficacy of environmental behavior control directly influenced environmental behavior intention and environmental conservation behaviors. For personal values, there was an indirect effect on environmental conservation behaviors through perceived efficacy in environmental behavior control, attitude toward environmental behaviors, subjective norms, perceived threats to environmental behaviors, and environmental behavior intention. Furthermore, environmental behavior intention was found to have a direct influence on environmental conservation behaviors.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
References
Y. Azadi, M. Yazdanpanah, H. Mahmoudi, Understanding smallholder farmers’ adaptation behaviors through climate change beliefs, risk perception, trust, and psychological distance: Evidence from wheat growers in Iran, Journal of environmental management 250 (2019) doi: 10.1016/j.jenvman.2019.109456.[2] F. Lange, S. Dewitte, Measuring pro-environmental behavior: Review and recommendations, Journal of Environmental Psychology 63 (2019) 92 - 100.
E. A. Akintunde, Theories and concepts for human behavior in environmental preservation, Journal of Environmental Science and Public Health 1(2) (2017) 120-133.
L. K. Jena, B. Behera, Environmental crisis and human well-being: A review. International Journal of Development and Sustainability 6(8) (2017) 561-574.
M. Dornhoff, J. N. Sothmann, F. Fiebelkorn, S. Menzel, Nature relatedness and environmental concern of young people in Ecuador and Germany, Frontiers in psychology, 10 (2019) doi: 10.3389/fpsyg.2019.00453.
O. Sapci, T. Considine, The link between environmental attitudes and energy consumption behavior, Journal of Behavioral and Experimental Economics 52 (2014) 29-34.
Office of the national economic and social development council office of the prime minister, The thirteenth national economic and social development plan 2023 – 2027, 2022.
I. Ajzen, The theory of planned behavior, Organizational behavior and human decision processes 50(2) (1991) 179-211.
P. C. Stern, T. Dietz, T. Abel, G. A. Guagnano, L. Kalof, A value-belief-norm theory of support for social movements: The case of environmentalism, Human ecology review 6(2) (1999) 81-97.
J. I. M. de Groot, L. Steg. Mean or green: which values can promote stable pro‐environmental behavior? Conservation Letters, 2(2) (2009) 61-66.
R. W. Rogers, A protection motivation theory of fear appeals and attitude change1. The journal of psychology 91(1) (1975) 93-114.
S. Khowtrakul, Educational Psychology, 12th edition, Chulalongkorn University Printing House, Bangkok, 2016.
R. E. Schumacker, R. G. Lomax, A Beginner's Guide to Structural Equation Modeling, 3rd edition, Routledge Taylor and Francis Group, New York 2010.
N. Onyon, W. Yoonisil, P. Dechakupt, Development of a linear structural relationship model of responsible environmental behaviors of upper primary students, Phuket Rajabhat University Academic Journal, 14(2) (2018) 20-41.
P. Liu, M. Teng, C. Han, How does environmental knowledge translate into pro-environmental behaviors: The mediating role of environmental attitudes and behavioral intentions. Science of the total environment, 728 (2020) doi:10.1016/j.scitotenv.2020.138126.
N. H. N. Mat, M. Mohamed, O. Fawehinmi, M. Y. Yusliza, J. Saputra, Investigating the Antecedents of Students Pro-Environmental Behaviour in the Malaysian Public University, Journal of Talent Development and Excellence 12(3) (2020) 1953-1969.
A. O. Banwo, J. Du, Workplace pro-environmental behaviors in small and medium-sized enterprises: an employee level analysis, Journal of Global Entrepreneurship Research 9(34) (2019) doi:10.1186/s40497-019-0156-4.
P. Sritharet, S. Punyasiri, Causal structure of factors that influence green behavior of green hotel’s employees in Thailand, RMUTSB Academic Journal 4(2) (2019) 122-139.
V. K. Verma, B. Chandra, An application of theory of planned behavior to predict young Indian consumers’ green hotel visit intention. Journal of Cleaner Production 172 (2018) 1152-1162.
X. Qi, and A. Ploeger, Explaining consumers' intentions towards purchasing green food in Qingdao, China: The amendment and extension of the theory of planned behavior. Appetite 133 (2019) 414-422.
T. Yimtanom, Development of a causal model of environmentally responsible behaviors of secondary school students in Bangkok, Journal of Research Methodology 27(1) (2011) 1-24.
D. H. Fadzil, M. Y. Yusliza, A. H. Ngah, Determinants of pro-environmental behavior among students. Journal of Undergraduate Research 3(2) (2021) 89-98.
S. O. Almarshad, Adopting sustainable behavior in institutions of higher education: a study on intentions of decision makers in the MENA region, European Journal of Sustainable Development 6(2) (2017) 89-110.
Y. Wang, J. Liang, J. Yang, X. Ma, X. Li, J. Wu, G. Yang, G. Ren, Y. Feng, Analysis of the environmental behavior of farmers for non-point source pollution control and management: An integration of the theory of planned behavior and the protection motivation theory, Journal of environmental management 237 (2019) 15-23.
H. Ateş, Merging theory of planned behavior and value identity personal norm model to explain pro-environmental behaviors. Sustainable Production and Consumption, 24 (2020) 169–180.
P. Wongpinpech, Antecedents of pro-environmental behavior of undergraduate students at universities in Bangkok. Suthiparithat Journal 32(101) (2018) 121-133.