Feasibility Analysis of Fighting Soft Power Investment in Chiang Mai
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Abstract
This research was aimed to analyzed the feasibility of Fighting Soft Power (FSP) investment in Chiang Mai. Modern five parts of feasibility perspective were analyzed (product/service, industry/market, organization, finance, and strategy) with in-depth interview and online focus group. Nine entrepreneurs who successfully in Muay Thai business were enrolled for feasibility analysis in product/service, organization, and strategy. Industry/market was operated by documentary research. Thematic analysis was applied for four parts. Only finance feasibility was calculated by standard formulas. The results were found that FSP investment is possible in all five parts. FSP products were firstly analyzed. Tangible products were higher amount than intangible products. Strategic feasibility emerged unique competitive advantage strategic management for the prospective entrepreneurs.
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