The forecast of decision-making to becoming members of golf clubs in Chon Buri Province by using logistic regression analysis

Abstract

The purposes of this study were to investigate the factors influencing decision-making to become members of golf clubs in Chon Buri Province and to construct the equation modeling to forecast the decision-making by using logistic regression analysis. The factors taken into consideration consisted of gender, age, education, average monthly income, and the factors related to golf courses. The data was collected by distributing questionnaires to 200 golfers in Chon Buri Province. The result of the survey revealed that 39.00 percent of the golfers belonged to golf clubs. The most influencing factor for them to decide to become the club members was that the golf course locations were easy to travel. By using logistic regression with Enter: LR method to analyze the data, the constructed equation was able to correctly forecast 79.17 percent of the golfer’s decision-making on becoming members of the clubs.