The components of health service marketing influencing health service quality for priests

Abstract

The objectives of this research were to examine the components of health service marketing influencing health service quality for priests in the context of quantization and qualitative statistical analysis. The methodology used in the study included questionnaire and interview with the sample of 240 priest students from the Buddhist universities.

Research findings showed that the result of the causal correlation analysis had a positive relationship between the components of health service marketing and the health service quality (0.778, Cronbach’s alpha 0.001). The most significant components of health service marketing were people, process, physical evidence, promotion (communication), place, product and service, and price (cost) respectively. Health service quality of the hospital comprised the responsiveness, reliability, assurance, empathy, and the tangibles.