Multimedia development for educational public relations with the concept of Human Centered Design and Design Thinking

Abstract

The purposes of this study were: 1) to find out the need to develop multimedia media for educational public relations based on the human-centered design and design thinking, 2) to develop multimedia for educational public relations based on the human-centered design concept and thinking process, and 3) to assess the quality of multimedia for educational public relations. The sample was 16 the instructors in charge of the curriculum from 8 curriculums in Faculty of Science and Technology Phuket Rajabhat University, 7 guidance teachers and 364 high school students in The Secondary Educational Service Area Office Phuket of 7 schools obtained by selective selection. The research instrument used interview form, questionnaire and performance assessment form. The quantitative data were analyzed using the descriptive statistics of arithmetic mean and standard deviation, in collecting the data were a five-point Likert scale.

The results indicated that: 1) the demand and expectation for multimedia development of the instructors in charge of the curriculum was at a high level (  = 4.38, S.D. = 0.50),                       2) multimedia media developed and used by guidance teachers and high school students on satisfaction was at a high level (  = 4.21, S.D. = 0.67) and 3) the Multimedia evaluation results for educational public relations by the expert were at a high-quality level (  = 4.33,S.D.=0.58).