Media Campaigns for Conservation of Art and Culture in Nakhon Si Thammarat History

Abstract

The purposes of the research were to 1) develop media campaigns for conservation of art and culture in Nakhon Si Thammarat history, 2) study media users' satisfaction, and 3) publicize media campaigns for conservation of art and culture in Nakhon Si Thammarat history through YouTube. The sample group was students studying in Nakhon Si Thammarat studies course at Nakhon Si Thammarat Rajabhat University in the second semester of 2020. The questionnaire was used to collect data from the sample group. The statistics used in the data analysis were percentage, mean and standard deviation.

            The research findings showed that 1) Media campaign for conservation of art and culture in Nakhon Si Thammarat history are divided into 6 parts (the settlement, prehistoric and early, the historical period and Tam Porn Ling Kingdom, Sirithamma Nakhon era and Srivijaya kingdom, Sukhothai and Ayutthaya period, and Thonburi period Rattanakosin period and the era of the municipality). Which has quality assessment results by animation experts and experts in the history of Nakhon Si Thammarat at a high level (  = 4.22, S.D.=0.58), 2) the satisfaction of media users who were students studying in the Nakhon Si Thammarat studies course at Nakhon Si Thammarat Rajabhat University was a high level (  = 4.15, S.D.=0.43), and 3) The publishing the media campaign to preserve Nakhon Si Thammarat history of art and culture via YouTube from May 23, 2021, to June 11, 2021, found that users interested in 168 views and 52 like can be used in the campaign to preserve arts and culture.