A Development of Web Application in 360-Degree Virtual Reality to Promote Tourism in Kwan Phayao

Abstract

This research proposes 1) analysis and design for a 360-degree virtual reality web application to introduce the historical attractions around Kwan Phayao. 2) to develop a web application introducing historical tourism in 360-degree virtual reality. 3) to evaluate the effectiveness, 4) to evaluate the satisfaction of the 360-degree virtual reality web application system. The target groups used for evaluation in the research are two groups 1) use the simple random sampling selection for the evaluation groups of system operation effectiveness. The population assessment system includes the students of business computer and digital business at the faculty of information and communication technology at the University of Phayao. Here, the visitors use the 360-degree virtual reality web application system, and the number of people is 56. 2) use the purposive selection method for the system satisfaction assessment groups that the number of tourists is 100 travelling to Kwan Phayao. The researcher uses 3D Vista as a system development tool, a drone to take aerial photographs, and multimedia creation tools. Next, the system satisfaction evaluation form for the statistics used in the analysis is the average and standard deviation.

            System performance assessment results show high satisfaction with using a 360-degree virtual reality web application at the mean is 4.05. In each aspect, it is found that 1) the website's content is complete. The mean is 4.13. 2) the quality of the sound effects is clear. The mean is 4.07. 3) 360-degree virtual reality is intriguing, resulting in an intention to visit Phayao province at the mean of 4.04. 4) 360-degree virtual reality media is clear, with complete images at the mean of 4.02. Moreover, 5) the font-size style and the font colour are clear and easy to read at the mean is 4.00. For the assessment results of system user satisfaction, it is found that 1) the function menu of the application web page is easy to use at the mean of 4.28 2) the locations of the 360-degree images and maps on the web application are suitable and easy to understand at the mean of 4.23 3) the perceived usefulness of the web application is the same as experiencing a trip around Kwan Phayao by myself at the mean of 4.16.