The Development of a Cultural Heritage Database to Promote Tourism in The Old Town Area of Nakhon Si Thammarat The Development of a Cultural Heritage Database to Promote Tourism in The Old Town Area of Nakhon Si Thammarat

Abstract

The objectives of this research are to 1) develop a database system for cultural heritage to promote tourism in the old town area of Nakhon Si Thammarat, 2) assess the effectiveness
of the cultural heritage database system to promote tourism in the old town area of Nakhon
Si Thammarat, and 3) evaluate the satisfaction of users of the cultural heritage database system
to promote tourism in the old town area of Nakhon Si Thammarat. The sample group includes 25 people in Nakhon Si Thammarat province studying digital technology or culture and 80 residents in the municipal area of Nakhon Si Thammarat. The research tools are 1) the cultural heritage database system for promoting tourism in the old town area of Nakhon Si Thammarat and
2) a questionnaire. The statistics used in the research are mean and standard deviation.

            The research results show that 1) the cultural heritage database system for promoting tourism in the old town area of Nakhon Si Thammarat consists of (1) data management, (2) district data management, (3) cultural heritage data management, (4) calendar activity data management, and (5) cultural heritage presentation. 2) The effectiveness of the cultural heritage database system for promoting tourism in the old town area of Nakhon Si Thammarat is found to be at a high level ( = 4.49), and 3) the satisfaction of users of the cultural heritage database system to promote tourism in the old town area of Nakhon Si Thammarat is found to be at the highest level (  = 4.79).